Brandwave

How popular isSamba TV in search?

In August 2026, there were an estimated 5.4K branded searches for Samba TV worldwide which is down 63.5% over the last 11 months. Samba TV holds 12.7% estimated Share of Search among TV attribution platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Comscore34.9%
  2. iSpot34.8%
  3. Samba TV12.7%
  4. Innovid10.5%
  5. VideoAmp7%
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Which TV attribution platforms compete with Samba TV?

Samba TV against TV attribution platforms worldwide, by month

Share of Search by month for Comscore, iSpot, Samba TV, Innovid, VideoAmp. The figures are in the table below the chart.

View monthly share of search table
MonthComscoreiSpotSamba TVInnovidVideoAmp
Oct 202530.5%30.4%24.9%9.2%5%
Nov 202530.3%36.9%16.5%11.2%5.1%
Dec 202530%36.5%16.3%11%6.1%
Jan 202637.7%30.7%13.7%11.7%6.2%
Feb 202628%27.9%27.9%10.6%5.6%
Mar 202637.9%30.8%13.7%11.4%6.2%
Apr 202633.2%33.1%14.8%12.3%6.7%
May 202634.4%34.3%15.3%10.4%5.7%
Jun 202631.9%38.9%14.2%9.7%5.4%
Jul 202631.3%38.2%13.9%11.5%5.1%
Aug 202634.9%34.8%12.7%10.5%7%
Sep 2026—————

  1. 1.Comscore

    34.9%

    Moved from 2nd to 1st. 14.8K estimated branded searches, +22.1% vs prior month. Share +3.6 points.

  2. 2.iSpot

    34.8%

    Moved from 1st to 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Samba TV

    12.7%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Innovid

    10.5%

    Held 4th. 4.5K estimated branded searches, +0.45% vs prior month. Share -1 points.

  5. 5.VideoAmp

    7%

    Held 5th. 3K estimated branded searches, +52% vs prior month. Share +2 points.

Compare search popularity between Samba TV and its closest rivals

How has branded search demand for Samba TV changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Samba TV worldwide fell from 14.8K to 5.4K.
  • Across the 11 months ending August 2026, Samba TV’s estimated Share of Search among TV attribution platforms worldwide decreased from 24.9% to 12.7%.
  • Across the 11 months ending August 2026, Samba TV’s estimated Share of Search among TV attribution platforms worldwide peaked at 27.9% in February 2026 and was lowest at 12.7% in August 2026.

How did search popularity change for TV attribution platforms worldwide in August 2026?

  1. In August 2026, Comscore overtook iSpot to take the highest estimated Share of Search among TV attribution platforms worldwide, at 34.9%.

  2. In August 2026, VideoAmp gained estimated Share of Search among TV attribution platforms worldwide, from 5.1% to 7%.

  3. In August 2026, iSpot lost estimated Share of Search among TV attribution platforms worldwide, from 38.2% to 34.8%.

  4. In August 2026, Samba TV lost estimated Share of Search among TV attribution platforms worldwide, from 13.9% to 12.7%.

  5. In August 2026, Innovid lost estimated Share of Search among TV attribution platforms worldwide, from 11.5% to 10.5%.

How is Samba TV measured?

Brandwave collects information about searches that people make online using Samba TV’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • samba tv

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How the Brand Demand Index is measured

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