How popular isComscore in search?
In August 2026, there were an estimated 14.8K branded searches for Comscore worldwide which is down 18.2% over the last 11 months. Comscore holds 34.9% estimated Share of Search among TV attribution platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which TV attribution platforms compete with Comscore?
Share of Search by month for Comscore, iSpot, Samba TV, Innovid, VideoAmp. The figures are in the table below the chart.
View monthly share of search table
| Month | Comscore | iSpot | Samba TV | Innovid | VideoAmp |
|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 30.4% | 24.9% | 9.2% | 5% |
| Nov 2025 | 30.3% | 36.9% | 16.5% | 11.2% | 5.1% |
| Dec 2025 | 30% | 36.5% | 16.3% | 11% | 6.1% |
| Jan 2026 | 37.7% | 30.7% | 13.7% | 11.7% | 6.2% |
| Feb 2026 | 28% | 27.9% | 27.9% | 10.6% | 5.6% |
| Mar 2026 | 37.9% | 30.8% | 13.7% | 11.4% | 6.2% |
| Apr 2026 | 33.2% | 33.1% | 14.8% | 12.3% | 6.7% |
| May 2026 | 34.4% | 34.3% | 15.3% | 10.4% | 5.7% |
| Jun 2026 | 31.9% | 38.9% | 14.2% | 9.7% | 5.4% |
| Jul 2026 | 31.3% | 38.2% | 13.9% | 11.5% | 5.1% |
| Aug 2026 | 34.9% | 34.8% | 12.7% | 10.5% | 7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 34.9% | 14.8K | +22.1% | +3.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34.8% | 14.8K | 0% | -3.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 12.7% | 5.4K | 0% | -1.2 points | |
| 4, held 4th | 10.5% | 4.5K | +0.45% | -1 points | |
| 5, held 5th | 7% | 3K | +52% | +2 points |
1.
Comscore34.9%
Moved from 2nd to 1st. 14.8K estimated branded searches, +22.1% vs prior month. Share +3.6 points.
2.
iSpot34.8%
Moved from 1st to 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -3.4 points.
3.Samba TV
12.7%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
Innovid10.5%
Held 4th. 4.5K estimated branded searches, +0.45% vs prior month. Share -1 points.
5.
VideoAmp7%
Held 5th. 3K estimated branded searches, +52% vs prior month. Share +2 points.
Compare search popularity between Comscore and its closest rivals
How has branded search demand for Comscore changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Comscore worldwide fell from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Comscore’s estimated Share of Search among TV attribution platforms worldwide increased from 30.5% to 34.9%.
- Across the 11 months ending August 2026, Comscore’s estimated Share of Search among TV attribution platforms worldwide peaked at 37.9% in March 2026 and was lowest at 28% in February 2026.
How did search popularity change for TV attribution platforms worldwide in August 2026?
5 changes
In August 2026, Comscore overtook iSpot to take the highest estimated Share of Search among TV attribution platforms worldwide, at 34.9%.
In August 2026, VideoAmp gained estimated Share of Search among TV attribution platforms worldwide, from 5.1% to 7%.
In August 2026, iSpot lost estimated Share of Search among TV attribution platforms worldwide, from 38.2% to 34.8%.
In August 2026, Samba TV lost estimated Share of Search among TV attribution platforms worldwide, from 13.9% to 12.7%.
In August 2026, Innovid lost estimated Share of Search among TV attribution platforms worldwide, from 11.5% to 10.5%.
Where does Comscore compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Web traffic intelligence platforms | 5th of 5 | 1% | Show ranking |
| Media measurement platforms | 5th of 5 | 3.3% | Show ranking |
| Connected TV measurement platforms | 2nd of 5 | 26.8% | Show ranking |
| TV attribution platforms | 1st of 5 | 34.9% | Shown above |
How is Comscore measured?
Brandwave collects information about searches that people make online using Comscore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- comscore
- comscore campaign ratings
- comscore.com
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Is Comscore your brand?
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