Brandwave

How popular isComscore in search?

In August 2026, there were an estimated 14.8K branded searches for Comscore worldwide which is down 18.2% over the last 11 months. Comscore holds 26.8% estimated Share of Search among connected TV measurement platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tatari33%
  2. Comscore26.8%
  3. iSpot26.7%
  4. Innovid8.1%
  5. VideoAmp5.4%
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Which connected TV measurement platforms compete with Comscore?

Comscore against connected TV measurement platforms worldwide, by month

Share of Search by month for Tatari, Comscore, iSpot, Innovid, VideoAmp. The figures are in the table below the chart.

View monthly share of search table
MonthTatariComscoreiSpotInnovidVideoAmp
Oct 202525.1%30.4%30.3%9.2%5%
Nov 202526.8%26.5%32.4%9.8%4.4%
Dec 202530.6%24.9%30.3%9.1%5.1%
Jan 202630.6%30.3%24.7%9.4%5%
Feb 202637%24.5%24.4%9.3%4.9%
Mar 202630.6%30.4%24.8%9.2%5%
Apr 202641.7%22.7%22.6%8.4%4.6%
May 202633.3%27.1%27%8.2%4.5%
Jun 202631.4%25.5%31.1%7.7%4.3%
Jul 202635.3%23.5%28.7%8.6%3.8%
Aug 202633%26.8%26.7%8.1%5.4%
Sep 2026—————

  1. 1.Tatari

    33%

    Held 1st. 18.2K estimated branded searches, 0% vs prior month. Share -2.4 points.

  2. 2.Comscore

    26.8%

    Moved from 3rd to 2nd. 14.8K estimated branded searches, +22.1% vs prior month. Share +3.3 points.

  3. 3.iSpot

    26.7%

    Moved from 2nd to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.9 points.

  4. 4.Innovid

    8.1%

    Held 4th. 4.5K estimated branded searches, +0.45% vs prior month. Share -0.5 points.

  5. 5.VideoAmp

    5.4%

    Held 5th. 3K estimated branded searches, +52% vs prior month. Share +1.6 points.

Compare search popularity between Comscore and its closest rivals

How has branded search demand for Comscore changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Comscore worldwide fell from 18.1K to 14.8K.
  • Across the 11 months ending August 2026, Comscore’s estimated Share of Search among connected TV measurement platforms worldwide decreased from 30.4% to 26.8%.
  • Across the 11 months ending August 2026, Comscore’s estimated Share of Search among connected TV measurement platforms worldwide peaked at 30.4% in March 2026 and was lowest at 22.7% in April 2026.
  • Across the 11 months ending August 2026, Comscore fell from 1st to 2nd among connected TV measurement platforms worldwide.

How did search popularity change for connected TV measurement platforms worldwide in August 2026?

  1. In August 2026, Comscore overtook iSpot to rank 2nd among connected TV measurement platforms worldwide, at 26.8%.

  2. In August 2026, VideoAmp gained estimated Share of Search among connected TV measurement platforms worldwide, from 3.8% to 5.4%.

  3. In August 2026, Tatari lost estimated Share of Search among connected TV measurement platforms worldwide, from 35.3% to 33%.

  4. In August 2026, iSpot lost estimated Share of Search among connected TV measurement platforms worldwide, from 28.7% to 26.7%.

  5. In August 2026, Innovid lost estimated Share of Search among connected TV measurement platforms worldwide, from 8.6% to 8.1%.

Where does Comscore compete?

Comscore is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Web traffic intelligence platforms5th of 51%Show ranking
Media measurement platforms5th of 53.3%Show ranking
Connected TV measurement platforms2nd of 526.8%Shown above
TV attribution platforms1st of 534.9%Show ranking

How is Comscore measured?

Brandwave collects information about searches that people make online using Comscore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • comscore
  • comscore campaign ratings
  • comscore.com

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How the Brand Demand Index is measured

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