Brandwave

Media measurement platforms:Which brands are most popular in search?

In August 2026, Ipsos was the most searched among media measurement platforms worldwide, with an estimated 246K branded searches and 55.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ipsos55.5%
  2. Kantar20.4%
  3. GfK16.7%
  4. Nielsen4.1%
  5. Comscore3.3%

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Share of SearchLeaderboard

Compare the firms that measure media audiences. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among media measurement platforms worldwide, by month

Share of Search by month for Ipsos, Kantar, GfK, Nielsen, Comscore. The figures are in the table below the chart.

View monthly share of search table
MonthIpsosKantarGfKNielsenComscore
Oct 202547.2%25.9%21.1%2.3%3.5%
Nov 202544.6%24.4%24.4%3.3%3.3%
Dec 202549.7%22.4%22.4%2.5%3%
Jan 202648.4%21.8%21.8%3.6%4.4%
Feb 202649.2%22.1%22.1%3%3.6%
Mar 202649.8%22.3%22.3%2%3.7%
Apr 202657.2%20.9%17.2%1.9%2.8%
May 202653.8%24.1%16.2%2.6%3.3%
Jun 202662.5%18.8%12.6%3.1%3.1%
Jul 202653%23.9%16%3.9%3.2%
Aug 202655.5%20.4%16.7%4.1%3.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Ipsos

    55.5%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +2.4 points.

  2. 2.Kantar

    20.4%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -3.5 points.

  3. 3.GfK

    16.7%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  4. 4.Nielsen

    4.1%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  5. 5.Comscore

    3.3%

    Held 5th. 14.8K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among media measurement platforms worldwide?

In August 2026, Ipsos was the most searched among media measurement platforms worldwide, with an estimated 246K branded searches and 55.5% estimated Share of Search within this set. Kantar is in 2nd place, 35.1 percentage points behind at 20.4% Share of Search.

Global media measurement platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ipsos47.2% → 55.5%62.5%Jun 202644.6%Nov 20251st
Kantar25.9% → 20.4%25.9%Oct 202518.8%Jun 20262nd
GfK21.1% → 16.7%24.4%Nov 202512.6%Jun 20263rd
Nielsen2.3% → 4.1%4.1%Aug 20261.9%Apr 20265th → 4th
Comscore3.5% → 3.3%4.4%Jan 20262.8%Apr 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ipsos’ estimated Share of Search among media measurement platforms worldwide increased from 47.2% to 55.5%.
  • Across the 11 months ending August 2026, Kantar’s estimated Share of Search among media measurement platforms worldwide decreased from 25.9% to 20.4%.
  • Across the 11 months ending August 2026, GfK’s estimated Share of Search among media measurement platforms worldwide decreased from 21.1% to 16.7%.
  • Across the 11 months ending August 2026, Nielsen’s estimated Share of Search among media measurement platforms worldwide increased from 2.3% to 4.1%.
  • Across the 11 months ending August 2026, Ipsos’ estimated Share of Search among media measurement platforms worldwide peaked at 62.5% in June 2026 and was lowest at 44.6% in November 2025.
  • Across the 11 months ending August 2026, Kantar’s estimated Share of Search among media measurement platforms worldwide peaked at 25.9% in October 2025 and was lowest at 18.8% in June 2026.
  • Across the 11 months ending August 2026, GfK’s estimated Share of Search among media measurement platforms worldwide peaked at 24.4% in November 2025 and was lowest at 12.6% in June 2026.
  • Across the 11 months ending August 2026, Nielsen’s estimated Share of Search among media measurement platforms worldwide peaked at 4.1% in August 2026 and was lowest at 1.9% in April 2026.
  • Across the 11 months ending August 2026, Comscore’s estimated Share of Search among media measurement platforms worldwide peaked at 4.4% in January 2026 and was lowest at 2.8% in April 2026.
  • Across the 11 months ending August 2026, Nielsen rose from 5th to 4th among media measurement platforms worldwide.
  • Across the 11 months ending August 2026, Comscore fell from 4th to 5th among media measurement platforms worldwide.

How did search popularity change for media measurement platforms worldwide in August 2026?

  1. In August 2026, Ipsos gained estimated Share of Search among media measurement platforms worldwide, from 53% to 55.5%.

  2. In August 2026, GfK gained estimated Share of Search among media measurement platforms worldwide, from 16% to 16.7%.

  3. In August 2026, Kantar lost estimated Share of Search among media measurement platforms worldwide, from 23.9% to 20.4%.

  4. Nielsen’s estimated Share of Search among media measurement platforms worldwide has gained ground for 3 months in a row, from 2.6% to 4.1% in August 2026.

  5. Estimated monthly branded searches for Comscore worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

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