How popular isComscore in search?
In August 2026, there were an estimated 14.8K branded searches for Comscore worldwide which is down 18.2% over the last 11 months. Comscore holds 3.3% estimated Share of Search among media measurement platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which media measurement platforms compete with Comscore?
Share of Search by month for Ipsos, Kantar, GfK, Nielsen, Comscore. The figures are in the table below the chart.
View monthly share of search table
| Month | Ipsos | Kantar | GfK | Nielsen | Comscore |
|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 25.9% | 21.1% | 2.3% | 3.5% |
| Nov 2025 | 44.6% | 24.4% | 24.4% | 3.3% | 3.3% |
| Dec 2025 | 49.7% | 22.4% | 22.4% | 2.5% | 3% |
| Jan 2026 | 48.4% | 21.8% | 21.8% | 3.6% | 4.4% |
| Feb 2026 | 49.2% | 22.1% | 22.1% | 3% | 3.6% |
| Mar 2026 | 49.8% | 22.3% | 22.3% | 2% | 3.7% |
| Apr 2026 | 57.2% | 20.9% | 17.2% | 1.9% | 2.8% |
| May 2026 | 53.8% | 24.1% | 16.2% | 2.6% | 3.3% |
| Jun 2026 | 62.5% | 18.8% | 12.6% | 3.1% | 3.1% |
| Jul 2026 | 53% | 23.9% | 16% | 3.9% | 3.2% |
| Aug 2026 | 55.5% | 20.4% | 16.7% | 4.1% | 3.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.5% | 246K | +22.4% | +2.4 points | |
| 2, held 2nd | 20.4% | 90.5K | 0% | -3.5 points | |
| 3, held 3rd | 16.7% | 74K | +22.3% | +0.7 points | |
| 4, held 4th | 4.1% | 18.1K | +22.3% | +0.2 points | |
| 5, held 5th | 3.3% | 14.8K | +22.1% | +0.1 points |
1.
Ipsos
55.5%
Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +2.4 points.
2.
Kantar20.4%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -3.5 points.
3.
GfK16.7%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
4.
Nielsen4.1%
Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
5.
Comscore3.3%
Held 5th. 14.8K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
Compare search popularity between Comscore and its closest rivals
How has branded search demand for Comscore changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Comscore worldwide fell from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Comscore’s estimated Share of Search among media measurement platforms worldwide peaked at 4.4% in January 2026 and was lowest at 2.8% in April 2026.
- Across the 11 months ending August 2026, Comscore fell from 4th to 5th among media measurement platforms worldwide.
How did search popularity change for media measurement platforms worldwide in August 2026?
5 changes
In August 2026, Ipsos gained estimated Share of Search among media measurement platforms worldwide, from 53% to 55.5%.
In August 2026, GfK gained estimated Share of Search among media measurement platforms worldwide, from 16% to 16.7%.
In August 2026, Kantar lost estimated Share of Search among media measurement platforms worldwide, from 23.9% to 20.4%.
Nielsen’s estimated Share of Search among media measurement platforms worldwide has gained ground for 3 months in a row, from 2.6% to 4.1% in August 2026.
Estimated monthly branded searches for Comscore worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Where does Comscore compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Web traffic intelligence platforms | 5th of 5 | 1% | Show ranking |
| Media measurement platforms | 5th of 5 | 3.3% | Shown above |
| Connected TV measurement platforms | 2nd of 5 | 26.8% | Show ranking |
| TV attribution platforms | 1st of 5 | 34.9% | Show ranking |
How is Comscore measured?
Brandwave collects information about searches that people make online using Comscore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- comscore
- comscore campaign ratings
- comscore.com
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Is Comscore your brand?
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