Comscore vs iSpot:Which is more popular by branded search?
In August 2026, Comscore and iSpot were level on Share of Search among connected TV measurement platforms worldwide, with an estimated 14.8K branded searches each, at 39.9% and 39.8% estimated Share of Search. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Comscore or iSpot?
Compare platforms for assessing connected-TV audiences, ad delivery, and cross-screen campaign outcomes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Comscore, iSpot. The figures are in the table below the chart.
View monthly share of search table
| Month | Comscore | iSpot | Innovid | VideoAmp | Tatari |
|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 40.3% | 12.2% | 6.6% | 0.47% |
| Nov 2025 | 36.1% | 44% | 13.4% | 6% | 0.51% |
| Dec 2025 | 35.7% | 43.4% | 13.1% | 7.3% | 0.5% |
| Jan 2026 | 43.4% | 35.4% | 13.5% | 7.1% | 0.5% |
| Feb 2026 | 38.6% | 38.5% | 14.6% | 7.8% | 0.55% |
| Mar 2026 | 43.7% | 35.5% | 13.2% | 7.1% | 0.5% |
| Apr 2026 | 38.8% | 38.6% | 14.3% | 7.8% | 0.44% |
| May 2026 | 40.4% | 40.3% | 12.2% | 6.7% | 0.38% |
| Jun 2026 | 37% | 45.1% | 11.2% | 6.2% | 0.42% |
| Jul 2026 | 36.3% | 44.2% | 13.3% | 5.9% | 0.42% |
| Aug 2026 | 39.9% | 39.8% | 12% | 8% | 0.38% |
| Sep 2026 | — | — | — | — | — |
How has the Comscore and iSpot comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: iSpot took it in November 2025, Comscore took it in January 2026, iSpot took it in June 2026, Comscore took it in August 2026.
- Across the 11 months ending August 2026, Comscore’s estimated Share of Search among connected TV measurement platforms worldwide moved from 40.4% to 39.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, iSpot’s estimated Share of Search among connected TV measurement platforms worldwide moved from 40.3% to 39.8%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for connected TV measurement platforms worldwide in August 2026?
2 changes
In August 2026, Comscore overtook iSpot to take the highest estimated Share of Search among connected TV measurement platforms worldwide, at 39.9%.
In August 2026, iSpot lost estimated Share of Search among connected TV measurement platforms worldwide, from 44.2% to 39.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Comscore’s and iSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.