Innovid vs Tatari:Which is searched more?
In August 2026, Tatari had more branded searches than Innovid among connected TV measurement platforms worldwide. Tatari was estimated to have 18.2K branded searches compared to Innovid’s 4.5K, and held a 33% Share of Search versus Innovid’s 8.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Innovid or Tatari?
Compare platforms for assessing connected-TV audiences, ad delivery, and cross-screen campaign outcomes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tatari, Innovid. The figures are in the table below the chart.
View monthly share of search table
| Month | Tatari | Innovid |
|---|---|---|
| Oct 2025 | 25.1% | 9.2% |
| Nov 2025 | 26.8% | 9.8% |
| Dec 2025 | 30.6% | 9.1% |
| Jan 2026 | 30.6% | 9.4% |
| Feb 2026 | 37% | 9.3% |
| Mar 2026 | 30.6% | 9.2% |
| Apr 2026 | 41.7% | 8.4% |
| May 2026 | 33.3% | 8.2% |
| Jun 2026 | 31.4% | 7.7% |
| Jul 2026 | 35.3% | 8.6% |
| Aug 2026 | 33% | 8.1% |
| Sep 2026 | — | — |
How has the Innovid and Tatari comparison changed over the last 12 months?
3 findings
- Tatari was ahead of Innovid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Innovid’s estimated Share of Search among connected TV measurement platforms worldwide moved from 9.2% to 8.1%, and its estimated monthly branded searches moved from 5.5K to 4.5K.
- Across the 11 months ending August 2026, Tatari’s estimated Share of Search among connected TV measurement platforms worldwide moved from 25.1% to 33%, and its estimated monthly branded searches moved from 15K to 18.2K.
How did search popularity change for connected TV measurement platforms worldwide in August 2026?
2 changes
In August 2026, Tatari lost estimated Share of Search among connected TV measurement platforms worldwide, from 35.3% to 33%.
In August 2026, Innovid lost estimated Share of Search among connected TV measurement platforms worldwide, from 8.6% to 8.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Innovid’s and Tatari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.