Brandwave

How popular isInnovid in search?

In August 2026, there were an estimated 4.5K branded searches for Innovid worldwide which is down 18.6% over the last 11 months. Innovid holds 8.1% estimated Share of Search among connected TV measurement platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tatari33%
  2. Comscore26.8%
  3. iSpot26.7%
  4. Innovid8.1%
  5. VideoAmp5.4%
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Which connected TV measurement platforms compete with Innovid?

Innovid against connected TV measurement platforms worldwide, by month

Share of Search by month for Tatari, Comscore, iSpot, Innovid, VideoAmp. The figures are in the table below the chart.

View monthly share of search table
MonthTatariComscoreiSpotInnovidVideoAmp
Oct 202525.1%30.4%30.3%9.2%5%
Nov 202526.8%26.5%32.4%9.8%4.4%
Dec 202530.6%24.9%30.3%9.1%5.1%
Jan 202630.6%30.3%24.7%9.4%5%
Feb 202637%24.5%24.4%9.3%4.9%
Mar 202630.6%30.4%24.8%9.2%5%
Apr 202641.7%22.7%22.6%8.4%4.6%
May 202633.3%27.1%27%8.2%4.5%
Jun 202631.4%25.5%31.1%7.7%4.3%
Jul 202635.3%23.5%28.7%8.6%3.8%
Aug 202633%26.8%26.7%8.1%5.4%
Sep 2026—————

  1. 1.Tatari

    33%

    Held 1st. 18.2K estimated branded searches, 0% vs prior month. Share -2.4 points.

  2. 2.Comscore

    26.8%

    Moved from 3rd to 2nd. 14.8K estimated branded searches, +22.1% vs prior month. Share +3.3 points.

  3. 3.iSpot

    26.7%

    Moved from 2nd to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.9 points.

  4. 4.Innovid

    8.1%

    Held 4th. 4.5K estimated branded searches, +0.45% vs prior month. Share -0.5 points.

  5. 5.VideoAmp

    5.4%

    Held 5th. 3K estimated branded searches, +52% vs prior month. Share +1.6 points.

Compare search popularity between Innovid and its closest rivals

How has branded search demand for Innovid changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Innovid worldwide fell from 5.5K to 4.5K.
  • Across the 11 months ending August 2026, Innovid’s estimated Share of Search among connected TV measurement platforms worldwide decreased from 9.2% to 8.1%.
  • Across the 11 months ending August 2026, Innovid’s estimated Share of Search among connected TV measurement platforms worldwide peaked at 9.8% in November 2025 and was lowest at 7.7% in June 2026.

How did search popularity change for connected TV measurement platforms worldwide in August 2026?

  1. In August 2026, Comscore overtook iSpot to rank 2nd among connected TV measurement platforms worldwide, at 26.8%.

  2. In August 2026, VideoAmp gained estimated Share of Search among connected TV measurement platforms worldwide, from 3.8% to 5.4%.

  3. In August 2026, Tatari lost estimated Share of Search among connected TV measurement platforms worldwide, from 35.3% to 33%.

  4. In August 2026, iSpot lost estimated Share of Search among connected TV measurement platforms worldwide, from 28.7% to 26.7%.

  5. In August 2026, Innovid lost estimated Share of Search among connected TV measurement platforms worldwide, from 8.6% to 8.1%.

Where does Innovid compete?

Innovid is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Connected TV advertising platforms4th of 50.24%Show ranking
Connected TV measurement platforms4th of 58.1%Shown above
TV attribution platforms4th of 510.5%Show ranking
Ad creative automation platforms2nd of 520.2%Show ranking

How is Innovid measured?

Brandwave collects information about searches that people make online using Innovid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • innovid
  • innovid.com

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How the Brand Demand Index is measured

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