Brandwave

Ad creative automation platforms:Which brands are most popular in search?

In August 2026, Flashtalking was the most searched among ad creative automation platforms worldwide, with an estimated 8.1K branded searches and 36.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Flashtalking36.5%
  2. Innovid20.2%
  3. Celtra19.8%
  4. Bannerflow16.2%
  5. Smartly.io7.2%

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Share of SearchLeaderboard

Compare the platforms that produce ad creative at scale. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ad creative automation platforms worldwide, by month

Share of Search by month for Flashtalking, Innovid, Celtra, Bannerflow, Smartly.io. The figures are in the table below the chart.

View monthly share of search table
MonthFlashtalkingInnovidCeltraBannerflowSmartly.io
Oct 202527.7%23.1%22.7%18.5%8%
Nov 202523.9%24.3%23.9%19.5%8.4%
Dec 202527.7%23%22.6%18.5%8.2%
Jan 202623.7%24.9%23.7%19.3%8.3%
Feb 202623.8%24.7%23.8%19.4%8.4%
Mar 202624.9%20.7%24.9%20.4%9.1%
Apr 202632%21.7%21.4%17.4%7.5%
May 202633.8%18.7%22.5%18.3%6.7%
Jun 202633.7%18.8%22.5%18.3%6.7%
Jul 202639.7%17.8%21.6%14.4%6.4%
Aug 202636.5%20.2%19.8%16.2%7.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Flashtalking

    36.5%

    Held 1st. 8.1K estimated branded searches, -18.2% vs prior month. Share -3.1 points.

  2. 2.Innovid

    20.2%

    Moved from 3rd to 2nd. 4.5K estimated branded searches, +0.45% vs prior month. Share +2.3 points.

  3. 3.Celtra

    19.8%

    Moved from 2nd to 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.8 points.

  4. 4.Bannerflow

    16.2%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +1.8 points.

  5. 5.Smartly.io

    7.2%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

Compare search popularity between leading brands

Which brand is most popular in search among ad creative automation platforms worldwide?

In August 2026, Flashtalking was the most searched among ad creative automation platforms worldwide, with an estimated 8.1K branded searches and 36.5% estimated Share of Search within this set. Innovid is in 2nd place, 16.4 percentage points behind at 20.2% Share of Search.

Global ad creative automation platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Flashtalking27.7% → 36.5%39.7%Jul 202623.7%Jan 20261st
Innovid23.1% → 20.2%24.9%Jan 202617.8%Jul 20262nd
Celtra22.7% → 19.8%24.9%Mar 202619.8%Aug 20263rd
Bannerflow18.5% → 16.2%20.4%Mar 202614.4%Jul 20264th
Smartly.io8% → 7.2%9.1%Mar 20266.4%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Flashtalking’s estimated Share of Search among ad creative automation platforms worldwide increased from 27.7% to 36.5%.
  • Across the 11 months ending August 2026, Innovid’s estimated Share of Search among ad creative automation platforms worldwide decreased from 23.1% to 20.2%.
  • Across the 11 months ending August 2026, Celtra’s estimated Share of Search among ad creative automation platforms worldwide decreased from 22.7% to 19.8%.
  • Across the 11 months ending August 2026, Bannerflow’s estimated Share of Search among ad creative automation platforms worldwide decreased from 18.5% to 16.2%.
  • Across the 11 months ending August 2026, Smartly.io’s estimated Share of Search among ad creative automation platforms worldwide decreased from 8% to 7.2%.
  • Across the 11 months ending August 2026, Flashtalking’s estimated Share of Search among ad creative automation platforms worldwide peaked at 39.7% in July 2026 and was lowest at 23.7% in January 2026.
  • Across the 11 months ending August 2026, Innovid’s estimated Share of Search among ad creative automation platforms worldwide peaked at 24.9% in January 2026 and was lowest at 17.8% in July 2026.
  • Across the 11 months ending August 2026, Celtra’s estimated Share of Search among ad creative automation platforms worldwide peaked at 24.9% in March 2026 and was lowest at 19.8% in August 2026.
  • Across the 11 months ending August 2026, Bannerflow’s estimated Share of Search among ad creative automation platforms worldwide peaked at 20.4% in March 2026 and was lowest at 14.4% in July 2026.
  • Across the 11 months ending August 2026, Smartly.io’s estimated Share of Search among ad creative automation platforms worldwide peaked at 9.1% in March 2026 and was lowest at 6.4% in July 2026.

How did search popularity change for ad creative automation platforms worldwide in August 2026?

  1. In August 2026, Innovid overtook Celtra to rank 2nd among ad creative automation platforms worldwide, at 20.2%.

  2. In August 2026, Bannerflow gained estimated Share of Search among ad creative automation platforms worldwide, from 14.4% to 16.2%.

  3. In August 2026, Smartly.io gained estimated Share of Search among ad creative automation platforms worldwide, from 6.4% to 7.2%.

  4. In August 2026, Flashtalking lost estimated Share of Search among ad creative automation platforms worldwide, from 39.7% to 36.5%.

  5. In August 2026, Celtra lost estimated Share of Search among ad creative automation platforms worldwide, from 21.6% to 19.8%.

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