Flashtalking vs Innovid:Which is more popular by branded search?
In August 2026, Flashtalking had more branded searches than Innovid among ad creative automation platforms worldwide. Flashtalking was estimated to have 8.1K branded searches compared to Innovid’s 4.5K, and held a 36.5% Share of Search versus Innovid’s 20.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Flashtalking or Innovid?
Compare the platforms that produce ad creative at scale. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Flashtalking, Innovid. The figures are in the table below the chart.
View monthly share of search table
| Month | Flashtalking | Innovid | Celtra | Bannerflow | Smartly.io |
|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 23.1% | 22.7% | 18.5% | 8% |
| Nov 2025 | 23.9% | 24.3% | 23.9% | 19.5% | 8.4% |
| Dec 2025 | 27.7% | 23% | 22.6% | 18.5% | 8.2% |
| Jan 2026 | 23.7% | 24.9% | 23.7% | 19.3% | 8.3% |
| Feb 2026 | 23.8% | 24.7% | 23.8% | 19.4% | 8.4% |
| Mar 2026 | 24.9% | 20.7% | 24.9% | 20.4% | 9.1% |
| Apr 2026 | 32% | 21.7% | 21.4% | 17.4% | 7.5% |
| May 2026 | 33.8% | 18.7% | 22.5% | 18.3% | 6.7% |
| Jun 2026 | 33.7% | 18.8% | 22.5% | 18.3% | 6.7% |
| Jul 2026 | 39.7% | 17.8% | 21.6% | 14.4% | 6.4% |
| Aug 2026 | 36.5% | 20.2% | 19.8% | 16.2% | 7.2% |
| Sep 2026 | — | — | — | — | — |
How has the Flashtalking and Innovid comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Innovid took it in November 2025, Flashtalking took it in December 2025, Innovid took it in January 2026, Flashtalking took it in March 2026.
- Across the 11 months ending August 2026, Flashtalking’s estimated Share of Search among ad creative automation platforms worldwide moved from 27.7% to 36.5%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Innovid’s estimated Share of Search among ad creative automation platforms worldwide moved from 23.1% to 20.2%, and its estimated monthly branded searches moved from 5.5K to 4.5K.
How did search popularity change for ad creative automation platforms worldwide in August 2026?
2 changes
In August 2026, Innovid overtook Celtra to rank 2nd among ad creative automation platforms worldwide, at 20.2%.
In August 2026, Flashtalking lost estimated Share of Search among ad creative automation platforms worldwide, from 39.7% to 36.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Flashtalking’s and Innovid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flashtalking
1 branded search term
- flashtalking
Innovid
2 branded search terms
- innovid
- innovid.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.