Brandwave

How popular isInnovid in search?

In August 2026, there were an estimated 4.5K branded searches for Innovid worldwide which is down 18.6% over the last 11 months. Innovid holds 20.2% estimated Share of Search among ad creative automation platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Flashtalking36.5%
  2. Innovid20.2%
  3. Celtra19.8%
  4. Bannerflow16.2%
  5. Smartly.io7.2%
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Which ad creative automation platforms compete with Innovid?

Innovid against ad creative automation platforms worldwide, by month

Share of Search by month for Flashtalking, Innovid, Celtra, Bannerflow, Smartly.io. The figures are in the table below the chart.

View monthly share of search table
MonthFlashtalkingInnovidCeltraBannerflowSmartly.io
Oct 202527.7%23.1%22.7%18.5%8%
Nov 202523.9%24.3%23.9%19.5%8.4%
Dec 202527.7%23%22.6%18.5%8.2%
Jan 202623.7%24.9%23.7%19.3%8.3%
Feb 202623.8%24.7%23.8%19.4%8.4%
Mar 202624.9%20.7%24.9%20.4%9.1%
Apr 202632%21.7%21.4%17.4%7.5%
May 202633.8%18.7%22.5%18.3%6.7%
Jun 202633.7%18.8%22.5%18.3%6.7%
Jul 202639.7%17.8%21.6%14.4%6.4%
Aug 202636.5%20.2%19.8%16.2%7.2%
Sep 2026—————

  1. 1.Flashtalking

    36.5%

    Held 1st. 8.1K estimated branded searches, -18.2% vs prior month. Share -3.1 points.

  2. 2.Innovid

    20.2%

    Moved from 3rd to 2nd. 4.5K estimated branded searches, +0.45% vs prior month. Share +2.3 points.

  3. 3.Celtra

    19.8%

    Moved from 2nd to 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.8 points.

  4. 4.Bannerflow

    16.2%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +1.8 points.

  5. 5.Smartly.io

    7.2%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

Compare search popularity between Innovid and its closest rivals

How has branded search demand for Innovid changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Innovid worldwide fell from 5.5K to 4.5K.
  • Across the 11 months ending August 2026, Innovid’s estimated Share of Search among ad creative automation platforms worldwide decreased from 23.1% to 20.2%.
  • Across the 11 months ending August 2026, Innovid’s estimated Share of Search among ad creative automation platforms worldwide peaked at 24.9% in January 2026 and was lowest at 17.8% in July 2026.

How did search popularity change for ad creative automation platforms worldwide in August 2026?

  1. In August 2026, Innovid overtook Celtra to rank 2nd among ad creative automation platforms worldwide, at 20.2%.

  2. In August 2026, Bannerflow gained estimated Share of Search among ad creative automation platforms worldwide, from 14.4% to 16.2%.

  3. In August 2026, Smartly.io gained estimated Share of Search among ad creative automation platforms worldwide, from 6.4% to 7.2%.

  4. In August 2026, Flashtalking lost estimated Share of Search among ad creative automation platforms worldwide, from 39.7% to 36.5%.

  5. In August 2026, Celtra lost estimated Share of Search among ad creative automation platforms worldwide, from 21.6% to 19.8%.

Where does Innovid compete?

Innovid is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Connected TV advertising platforms4th of 50.24%Show ranking
Connected TV measurement platforms4th of 58.1%Show ranking
TV attribution platforms4th of 59.3%Show ranking
Ad creative automation platforms2nd of 520.2%Shown above

How is Innovid measured?

Brandwave collects information about searches that people make online using Innovid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • innovid
  • innovid.com

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How the Brand Demand Index is measured

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