Innovid vs Samsung:Which is more popular?
In September 2026, Samsung had more branded searches than Innovid among connected TV advertising platforms worldwide. Samsung had about 110,000 branded searches, while Innovid had 4,400. Samsung made up 5.9% of all connected TV advertising platform searches we track, and Innovid accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about connected TV advertising platforms, neither Innovid nor Samsung appeared in any of the five answers.
Who do people search for more?
Samsung, about 25 searches for every 1 for Innovid
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top connected TV advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Innovid nor Samsung showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MNTN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Trade Desk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tatari4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roku3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon DSP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Display & Video 3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vizio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Innovid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about connected TV advertising platforms
5 answers
Asked ChatGPT
“Which connected TV advertising platform should I use?”
Asked ChatGPT
“What are the best connected TV advertising platforms?”
Asked ChatGPT
“What's the best connected TV advertising platform for streaming TV ads?”
Searched Google, AI Overview
“connected tv advertising platforms”
Searched Google, AI Overview
“ctv ad platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Innovid or Samsung more popular in search?
This chart shows how often people search Google for Innovid and Samsung by name. Each line represents a brand's share of searches for all 13 connected TV advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Samsung, Innovid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Roku | Samsung | Vizio | The Trade Desk | Amazon DSP | StackAdapt | Tatari | Beachfront | Innovid | LG Ad Solutions | Display & Video 360 | tvScientific | MNTN |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 5% | 5% | 2.8% | 2.2% | 1% | 0.68% | 0.45% | 0.24% | 0.06% | 0.08% | 0.11% | 0.02% |
| Nov 2025 | 81.8% | 6% | 6% | 2.2% | 1.5% | 0.82% | 0.67% | 0.44% | 0.24% | 0.04% | 0.07% | 0.07% | 0.01% |
| Dec 2025 | 84.1% | 5.1% | 5.1% | 1.9% | 1.5% | 0.69% | 0.69% | 0.45% | 0.2% | 0.05% | 0.06% | 0.25% | 0.01% |
| Jan 2026 | 82.9% | 5% | 5% | 2.8% | 1.5% | 1% | 0.83% | 0.55% | 0.24% | 0.05% | 0.07% | 0.11% | 0.02% |
| Feb 2026 | 79.9% | 7.2% | 4.8% | 3.3% | 1.4% | 0.98% | 1.2% | 0.64% | 0.29% | 0.05% | 0.08% | 0.13% | 0.02% |
| Mar 2026 | 81.4% | 6% | 4.9% | 3.4% | 1.5% | 1% | 0.81% | 0.54% | 0.24% | 0.08% | 0.09% | 0.13% | 0.02% |
| Apr 2026 | 80.6% | 5.9% | 4.9% | 2.8% | 1.8% | 1.2% | 1.5% | 0.8% | 0.29% | 0.05% | 0.1% | 0.13% | 0.02% |
| May 2026 | 81% | 5.9% | 4.9% | 2.8% | 1.8% | 1.2% | 0.99% | 0.8% | 0.24% | 0.05% | 0.09% | 0.1% | 0.02% |
| Jun 2026 | 83% | 5% | 5% | 2.4% | 1.5% | 1% | 0.83% | 0.82% | 0.2% | 0.07% | 0.07% | 0.07% | 0.01% |
| Jul 2026 | 82.7% | 6.1% | 5% | 2% | 1.2% | 0.83% | 0.82% | 1% | 0.2% | 0.05% | 0.07% | 0.06% | 0.01% |
| Aug 2026 | 81.8% | 6% | 4.9% | 2.8% | 1.2% | 1% | 0.82% | 0.99% | 0.2% | 0.11% | 0.05% | 0.07% | 0.01% |
| Sep 2026 | 80.3% | 5.9% | 5.9% | 2.7% | 1.5% | 1.2% | 0.98% | 0.97% | 0.24% | 0.19% | 0.08% | 0.07% | 0.02% |
How has the Innovid and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Innovid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Innovid’s share of searches among connected TV advertising platforms worldwide held steady at 0.24%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Samsung’s share of searches among connected TV advertising platforms worldwide moved from 5% to 5.9%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for connected TV advertising platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Innovid worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Innovid’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among connected TV advertising platforms
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