Innovid vs Roku:Which is more popular by branded search?
In August 2026, Roku had more branded searches than Innovid among connected TV advertising platforms worldwide. Roku was estimated to have 1.8M branded searches compared to Innovid’s 4.5K, and held a 97.6% Share of Search versus Innovid’s 0.24%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Innovid or Roku?
Compare the platforms used to buy connected TV advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Roku, Innovid. The figures are in the table below the chart.
View monthly share of search table
| Month | Roku | Beachfront | Tatari | Innovid | MNTN |
|---|---|---|---|---|---|
| Oct 2025 | 98.3% | 0.53% | 0.81% | 0.3% | 0.02% |
| Nov 2025 | 98.4% | 0.53% | 0.81% | 0.3% | 0.01% |
| Dec 2025 | 98.4% | 0.53% | 0.8% | 0.24% | 0.02% |
| Jan 2026 | 98% | 0.65% | 0.98% | 0.3% | 0.02% |
| Feb 2026 | 97.4% | 0.79% | 1.5% | 0.36% | 0.02% |
| Mar 2026 | 98.1% | 0.65% | 0.98% | 0.29% | 0.02% |
| Apr 2026 | 96.9% | 0.96% | 1.8% | 0.35% | 0.02% |
| May 2026 | 97.5% | 0.96% | 1.2% | 0.29% | 0.02% |
| Jun 2026 | 97.8% | 0.97% | 0.98% | 0.24% | 0.02% |
| Jul 2026 | 97.6% | 1.2% | 0.97% | 0.24% | 0.01% |
| Aug 2026 | 97.6% | 1.2% | 0.97% | 0.24% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Innovid and Roku comparison changed over the last 12 months?
3 findings
- Roku was ahead of Innovid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Innovid’s estimated Share of Search among connected TV advertising platforms worldwide moved from 0.3% to 0.24%, and its estimated monthly branded searches moved from 5.5K to 4.5K.
- Across the 11 months ending August 2026, Roku’s estimated Share of Search among connected TV advertising platforms worldwide moved from 98.3% to 97.6%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for connected TV advertising platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Innovid worldwide fell 18.6% over 11 measured months, from 5.5K to 4.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Innovid’s and Roku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.