Innovid vs VideoAmp:Which is more popular by branded search?
In August 2026, Innovid had more branded searches than VideoAmp among connected TV measurement platforms worldwide. Innovid was estimated to have 4.5K branded searches compared to VideoAmp’s 3K, and held a 12% Share of Search versus VideoAmp’s 8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Innovid vs VideoAmp and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Innovid or VideoAmp?
Compare platforms for assessing connected-TV audiences, ad delivery, and cross-screen campaign outcomes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Innovid, VideoAmp. The figures are in the table below the chart.
View monthly share of search table
| Month | Comscore | iSpot | Innovid | VideoAmp | Tatari |
|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 40.3% | 12.2% | 6.6% | 0.47% |
| Nov 2025 | 36.1% | 44% | 13.4% | 6% | 0.51% |
| Dec 2025 | 35.7% | 43.4% | 13.1% | 7.3% | 0.5% |
| Jan 2026 | 43.4% | 35.4% | 13.5% | 7.1% | 0.5% |
| Feb 2026 | 38.6% | 38.5% | 14.6% | 7.8% | 0.55% |
| Mar 2026 | 43.7% | 35.5% | 13.2% | 7.1% | 0.5% |
| Apr 2026 | 38.8% | 38.6% | 14.3% | 7.8% | 0.44% |
| May 2026 | 40.4% | 40.3% | 12.2% | 6.7% | 0.38% |
| Jun 2026 | 37% | 45.1% | 11.2% | 6.2% | 0.42% |
| Jul 2026 | 36.3% | 44.2% | 13.3% | 5.9% | 0.42% |
| Aug 2026 | 39.9% | 39.8% | 12% | 8% | 0.38% |
| Sep 2026 | — | — | — | — | — |
How has the Innovid and VideoAmp comparison changed over the last 12 months?
3 findings
- Innovid was ahead of VideoAmp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Innovid’s estimated Share of Search among connected TV measurement platforms worldwide moved from 12.2% to 12%, and its estimated monthly branded searches moved from 5.5K to 4.5K.
- Across the 11 months ending August 2026, VideoAmp’s estimated Share of Search among connected TV measurement platforms worldwide moved from 6.6% to 8%, and its estimated monthly branded searches held steady at 3K.
How did search popularity change for connected TV measurement platforms worldwide in August 2026?
2 changes
In August 2026, VideoAmp gained estimated Share of Search among connected TV measurement platforms worldwide, from 5.9% to 8%.
In August 2026, Innovid lost estimated Share of Search among connected TV measurement platforms worldwide, from 13.3% to 12%.
How each brand is measured
Brandwave collects information about searches that people make online using Innovid’s and VideoAmp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.