How popular isiSpot in search?
In August 2026, there were an estimated 14.8K branded searches for iSpot worldwide which is down 18.2% over the last 11 months. iSpot holds 26.7% estimated Share of Search among connected TV measurement platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which connected TV measurement platforms compete with iSpot?
Share of Search by month for Tatari, Comscore, iSpot, Innovid, VideoAmp. The figures are in the table below the chart.
View monthly share of search table
| Month | Tatari | Comscore | iSpot | Innovid | VideoAmp |
|---|---|---|---|---|---|
| Oct 2025 | 25.1% | 30.4% | 30.3% | 9.2% | 5% |
| Nov 2025 | 26.8% | 26.5% | 32.4% | 9.8% | 4.4% |
| Dec 2025 | 30.6% | 24.9% | 30.3% | 9.1% | 5.1% |
| Jan 2026 | 30.6% | 30.3% | 24.7% | 9.4% | 5% |
| Feb 2026 | 37% | 24.5% | 24.4% | 9.3% | 4.9% |
| Mar 2026 | 30.6% | 30.4% | 24.8% | 9.2% | 5% |
| Apr 2026 | 41.7% | 22.7% | 22.6% | 8.4% | 4.6% |
| May 2026 | 33.3% | 27.1% | 27% | 8.2% | 4.5% |
| Jun 2026 | 31.4% | 25.5% | 31.1% | 7.7% | 4.3% |
| Jul 2026 | 35.3% | 23.5% | 28.7% | 8.6% | 3.8% |
| Aug 2026 | 33% | 26.8% | 26.7% | 8.1% | 5.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33% | 18.2K | 0% | -2.4 points | |
| 2, moved from 3rd to 2nd | 26.8% | 14.8K | +22.1% | +3.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 26.7% | 14.8K | 0% | -1.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 8.1% | 4.5K | +0.45% | -0.5 points | |
| 5, held 5th | 5.4% | 3K | +52% | +1.6 points |
1.
Tatari33%
Held 1st. 18.2K estimated branded searches, 0% vs prior month. Share -2.4 points.
2.
Comscore26.8%
Moved from 3rd to 2nd. 14.8K estimated branded searches, +22.1% vs prior month. Share +3.3 points.
3.
iSpot26.7%
Moved from 2nd to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.9 points.
4.
Innovid8.1%
Held 4th. 4.5K estimated branded searches, +0.45% vs prior month. Share -0.5 points.
5.
VideoAmp5.4%
Held 5th. 3K estimated branded searches, +52% vs prior month. Share +1.6 points.
Compare search popularity between iSpot and its closest rivals
How has branded search demand for iSpot changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for iSpot worldwide fell from 18.1K to 14.8K.
- Across the 11 months ending August 2026, iSpot’s estimated Share of Search among connected TV measurement platforms worldwide decreased from 30.3% to 26.7%.
- Across the 11 months ending August 2026, iSpot’s estimated Share of Search among connected TV measurement platforms worldwide peaked at 32.4% in November 2025 and was lowest at 22.6% in April 2026.
- Across the 11 months ending August 2026, iSpot fell from 2nd to 3rd among connected TV measurement platforms worldwide.
How did search popularity change for connected TV measurement platforms worldwide in August 2026?
5 changes
In August 2026, Comscore overtook iSpot to rank 2nd among connected TV measurement platforms worldwide, at 26.8%.
In August 2026, VideoAmp gained estimated Share of Search among connected TV measurement platforms worldwide, from 3.8% to 5.4%.
In August 2026, Tatari lost estimated Share of Search among connected TV measurement platforms worldwide, from 35.3% to 33%.
In August 2026, iSpot lost estimated Share of Search among connected TV measurement platforms worldwide, from 28.7% to 26.7%.
In August 2026, Innovid lost estimated Share of Search among connected TV measurement platforms worldwide, from 8.6% to 8.1%.
Where does iSpot compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Connected TV measurement platforms | 3rd of 5 | 26.7% | Shown above |
| TV attribution platforms | 2nd of 5 | 34.8% | Show ranking |
How is iSpot measured?
Brandwave collects information about searches that people make online using iSpot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ispot.tv
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Is iSpot your brand?
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