Brandwave

iSpot vs MNTN:Which is more popular?

In September 2026, iSpot had more branded searches than MNTN among TV attribution platforms worldwide. iSpot had about 14,800 branded searches, while MNTN had 390. iSpot made up 24.6% of all TV attribution platform searches we track, and MNTN accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about TV attribution platforms, iSpot appeared in three of the five answers and MNTN in two. iSpot was mentioned before MNTN in two out of three answers.

Among TV attribution platforms worldwide in September 2026

Who do people search for more?

iSpot, about 38 searches for every 1 for MNTN

iSpot 14.8K searchesMNTN 390 searches

Who does AI mention more?

iSpot, mentioned in 3 of 5 answers, MNTN in 2

iSpot in 3 of 5MNTN in 2 of 5

Who does AI recommend more?

iSpot, named ahead of MNTN in 2 of 3 answers

iSpot first in 2MNTN first in 1

Follow iSpot vs MNTN and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top TV attribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, iSpot was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. MNTN was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. iSpot was listed before MNTN in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tatari1st
  2. iSpot2nd
  3. Measured3rd
  4. Innovid4th
  5. MNTN5th
  6. Comscore–
  7. Samba TV–
  8. VideoAmp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tatari3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MNTN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Measured2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Innovid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Comscore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samba TV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VideoAmp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about TV attribution platforms

5 answers

  • Asked ChatGPT

    “Which TV attribution platform should I use?”

    1. 1Tatari
    2. 2iSpot
    3. 3MNTN

  • Asked ChatGPT

    “What are the best TV attribution platforms?”

    1. 1Tatari
    2. 2Innovid
    3. 3iSpot
    4. 4Measured

  • Asked ChatGPT

    “What's the best TV attribution platform for a media team?”

    1. 1Tatari
    2. 2Measured
    3. 3MNTN

  • Searched Google, AI Overview

    “tv ad measurement”

    1. 1iSpot

  • Searched Google, AI Overview

    “tv attribution software”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is iSpot or MNTN more popular in search?

    This chart shows how often people search Google for iSpot and MNTN by name. Each line represents a brand's share of searches for all eight TV attribution platforms we track, month by month, from English-language searches worldwide.

    iSpot and MNTN among TV attribution platforms worldwide, by month

    Share of searches by month for iSpot, MNTN. The figures are in the table below the chart.

    View monthly share of searches table
    MonthTatariComscoreiSpotSamba TVInnovidVideoAmpMNTNMeasured
    Oct 202520.1%24.2%24.2%19.8%7.2%3.9%0.52%0.19%
    Nov 202523.4%23.1%28.2%12.6%8.4%3.8%0.41%0.14%
    Dec 202526.9%21.7%26.6%11.9%7.9%4.3%0.57%0.16%
    Jan 202627.5%27.2%22.2%9.9%8.1%4.4%0.59%0.14%
    Feb 202629.7%19.6%19.6%19.6%7.1%3.9%0.42%0.15%
    Mar 202627.5%27.2%22.2%9.9%8.1%4.4%0.59%0.21%
    Apr 202637.8%20.5%20.5%9.1%7.5%4%0.44%0.15%
    May 202629.6%24%24%10.7%7.1%3.9%0.52%0.15%
    Jun 202628.1%22.8%27.8%10.2%6.8%3.7%0.49%0.17%
    Jul 202631.9%21.2%25.9%9.4%7.7%3.3%0.45%0.16%
    Aug 202629.9%24.3%24.3%8.9%7.2%4.8%0.52%0.18%
    Sep 202630.4%24.6%24.6%9%7.3%3.2%0.65%0.15%

    How has the iSpot and MNTN comparison changed over the last 12 months?

    3 findings
    • iSpot was ahead of MNTN in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, iSpot’s share of searches among TV attribution platforms worldwide moved from 24.2% to 24.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
    • Across the 12 months ending September 2026, MNTN’s share of searches among TV attribution platforms worldwide moved from 0.52% to 0.65%, and its estimated monthly branded searches held steady at 390.

    How did search popularity change for TV attribution platforms worldwide in September 2026?

    1 change

    1. Estimated monthly branded searches for iSpot worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using iSpot’s and MNTN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    iSpot

    1 branded search term

    • ispot.tv

    MNTN

    1 branded search term

    • mntn ctv

    How the Brand Demand Index is measured

    Other head-to-heads among TV attribution platforms

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

    Start free