Brandwave

TV attribution platforms:Which brands are most popular in search?

Comscore and iSpot share the highest estimated Share of Search among TV attribution platforms worldwide, at 34.9% and 34.8% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Comscore34.9%
  2. iSpot34.8%
  3. Samba TV12.7%
  4. Innovid10.5%
  5. VideoAmp7%

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Share of SearchLeaderboard

Compare the platforms that measure TV and streaming ad outcomes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among TV attribution platforms worldwide, by month

Share of Search by month for Comscore, iSpot, Samba TV, Innovid, VideoAmp. The figures are in the table below the chart.

View monthly share of search table
MonthComscoreiSpotSamba TVInnovidVideoAmp
Oct 202530.5%30.4%24.9%9.2%5%
Nov 202530.3%36.9%16.5%11.2%5.1%
Dec 202530%36.5%16.3%11%6.1%
Jan 202637.7%30.7%13.7%11.7%6.2%
Feb 202628%27.9%27.9%10.6%5.6%
Mar 202637.9%30.8%13.7%11.4%6.2%
Apr 202633.2%33.1%14.8%12.3%6.7%
May 202634.4%34.3%15.3%10.4%5.7%
Jun 202631.9%38.9%14.2%9.7%5.4%
Jul 202631.3%38.2%13.9%11.5%5.1%
Aug 202634.9%34.8%12.7%10.5%7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Comscore

    34.9%

    Moved from 2nd to 1st. 14.8K estimated branded searches, +22.1% vs prior month. Share +3.6 points.

  2. 2.iSpot

    34.8%

    Moved from 1st to 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Samba TV

    12.7%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Innovid

    10.5%

    Held 4th. 4.5K estimated branded searches, +0.45% vs prior month. Share -1 points.

  5. 5.VideoAmp

    7%

    Held 5th. 3K estimated branded searches, +52% vs prior month. Share +2 points.

Compare search popularity between leading brands

Which brand is most popular in search among TV attribution platforms worldwide?

Comscore and iSpot share the highest estimated Share of Search among TV attribution platforms worldwide, at 34.9% and 34.8% in August 2026.

Global TV attribution platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Comscore30.5% → 34.9%37.9%Mar 202628%Feb 20261st
iSpot30.4% → 34.8%38.9%Jun 202627.9%Feb 20262nd
Samba TV24.9% → 12.7%27.9%Feb 202612.7%Aug 20263rd
Innovid9.2% → 10.5%12.3%Apr 20269.2%Oct 20254th
VideoAmp5% → 7%7%Aug 20265%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Comscore’s estimated Share of Search among TV attribution platforms worldwide increased from 30.5% to 34.9%.
  • Across the 11 months ending August 2026, iSpot’s estimated Share of Search among TV attribution platforms worldwide increased from 30.4% to 34.8%.
  • Across the 11 months ending August 2026, Samba TV’s estimated Share of Search among TV attribution platforms worldwide decreased from 24.9% to 12.7%.
  • Across the 11 months ending August 2026, Innovid’s estimated Share of Search among TV attribution platforms worldwide increased from 9.2% to 10.5%.
  • Across the 11 months ending August 2026, VideoAmp’s estimated Share of Search among TV attribution platforms worldwide increased from 5% to 7%.
  • Across the 11 months ending August 2026, Comscore’s estimated Share of Search among TV attribution platforms worldwide peaked at 37.9% in March 2026 and was lowest at 28% in February 2026.
  • Across the 11 months ending August 2026, iSpot’s estimated Share of Search among TV attribution platforms worldwide peaked at 38.9% in June 2026 and was lowest at 27.9% in February 2026.
  • Across the 11 months ending August 2026, Samba TV’s estimated Share of Search among TV attribution platforms worldwide peaked at 27.9% in February 2026 and was lowest at 12.7% in August 2026.
  • Across the 11 months ending August 2026, Innovid’s estimated Share of Search among TV attribution platforms worldwide peaked at 12.3% in April 2026 and was lowest at 9.2% in October 2025.

How did search popularity change for TV attribution platforms worldwide in August 2026?

  1. In August 2026, Comscore overtook iSpot to take the highest estimated Share of Search among TV attribution platforms worldwide, at 34.9%.

  2. In August 2026, VideoAmp gained estimated Share of Search among TV attribution platforms worldwide, from 5.1% to 7%.

  3. In August 2026, iSpot lost estimated Share of Search among TV attribution platforms worldwide, from 38.2% to 34.8%.

  4. In August 2026, Samba TV lost estimated Share of Search among TV attribution platforms worldwide, from 13.9% to 12.7%.

  5. In August 2026, Innovid lost estimated Share of Search among TV attribution platforms worldwide, from 11.5% to 10.5%.

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