How popular isMeasured in search?
In September 2026, people searched for Measured by name about 200 times worldwide, about the same as the previous year. These searches made up 0.15% of all global TV attribution platform searches, placing Measured eighth out of eight platforms. These are worldwide searches for English-language branded terms.
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Which TV attribution platforms compete with Measured?
Share of searches by month for Tatari, Comscore, iSpot, Samba TV, Innovid, VideoAmp, Measured. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tatari | Comscore | iSpot | Samba TV | Innovid | VideoAmp | MNTN | Measured |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.1% | 24.2% | 24.2% | 19.8% | 7.2% | 3.9% | 0.52% | 0.19% |
| Nov 2025 | 23.4% | 23.1% | 28.2% | 12.6% | 8.4% | 3.8% | 0.41% | 0.14% |
| Dec 2025 | 26.9% | 21.7% | 26.6% | 11.9% | 7.9% | 4.3% | 0.57% | 0.16% |
| Jan 2026 | 27.5% | 27.2% | 22.2% | 9.9% | 8.1% | 4.4% | 0.59% | 0.14% |
| Feb 2026 | 29.7% | 19.6% | 19.6% | 19.6% | 7.1% | 3.9% | 0.42% | 0.15% |
| Mar 2026 | 27.5% | 27.2% | 22.2% | 9.9% | 8.1% | 4.4% | 0.59% | 0.21% |
| Apr 2026 | 37.8% | 20.5% | 20.5% | 9.1% | 7.5% | 4% | 0.44% | 0.15% |
| May 2026 | 29.6% | 24% | 24% | 10.7% | 7.1% | 3.9% | 0.52% | 0.15% |
| Jun 2026 | 28.1% | 22.8% | 27.8% | 10.2% | 6.8% | 3.7% | 0.49% | 0.17% |
| Jul 2026 | 31.9% | 21.2% | 25.9% | 9.4% | 7.7% | 3.3% | 0.45% | 0.16% |
| Aug 2026 | 29.9% | 24.3% | 24.3% | 8.9% | 7.2% | 4.8% | 0.52% | 0.18% |
| Sep 2026 | 30.4% | 24.6% | 24.6% | 9% | 7.3% | 3.2% | 0.65% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.4% | 18.3K | +0.16% | +0.5 points | |
| 2, held 2nd | 24.6% | 14.8K | 0% | +0.4 points | |
| 3, held 3rd | 24.6% | 14.8K | 0% | +0.4 points | |
| 4, held 4th | 9% | 5.4K | 0% | +0.1 points | |
| 5, held 5th | 7.3% | 4.4K | 0% | +0.1 points | |
| 6, held 6th | 3.2% | 1.9K | -34.4% | -1.6 points | |
| 7, held 7th | 0.65% | 390 | +21.9% | +0.1 points | |
| 8, held 8th | 0.15% | 90 | -18.2% | 0 points |
1.
Tatari30.4%
Held 1st. 18.3K estimated branded searches, +0.16% vs prior month. Share +0.5 points.
2.
Comscore24.6%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.
iSpot24.6%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
Samba TV9%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Innovid7.3%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
VideoAmp3.2%
Held 6th. 1.9K estimated branded searches, -34.4% vs prior month. Share -1.6 points.
7.
MNTN0.65%
Held 7th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.
8.
Measured0.15%
Held 8th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Measured and its closest rivals
Every comparison with Measured
28 comparisons
- Analytic Partners vs Measured
- Google Meridian vs Measured
- Innovid vs Measured
- iSpot vs Measured
- Keen Decision Systems vs Measured
- Lifesight vs Measured
- LiftLab vs Measured
- Measured vs Meta Robyn
- Measured vs Mutinex
- Measured vs PyMC-Marketing
- Measured vs Recast
- Measured vs SegmentStream
- Measured vs Sellforte
- Measured vs Tatari
- Fospha vs Measured
- Haus vs Measured
- INCRMNTAL vs Measured
- Measured vs Triple Whale
- AppsFlyer vs Measured
- Comscore vs Measured
- DoubleVerify vs Measured
- GfK vs Measured
- Ipsos vs Measured
- Kantar vs Measured
- Measured vs MNTN
- Measured vs Nielsen
- Measured vs Samba TV
- Measured vs VideoAmp
How has branded search demand for Measured changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Measured worldwide held steady, from 210 to 200.
- Across the 12 months ending September 2026, Measured’s share of searches among TV attribution platforms worldwide held steady, from 0.19% to 0.15%.
How did search popularity change for TV attribution platforms worldwide in September 2026?
6 changes
In September 2026, Tatari gained share of searches among TV attribution platforms worldwide, from 29.9% to 30.4%.
In September 2026, VideoAmp lost share of searches among TV attribution platforms worldwide, from 4.8% to 3.2%.
Estimated monthly branded searches for Samba TV worldwide fell 63.5% over 12 measured months, from 14.8K to 5.4K in September 2026.
Estimated monthly branded searches for Measured worldwide fell 35.7% over 12 measured months, from 140 to 90 in September 2026.
Estimated monthly branded searches for Innovid worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Comscore worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are Measured’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Measured’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- measured incrementality
- measured mmm
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Where does Measured compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Media measurement platforms | 9th of 10 | 0.02% | Show ranking |
| Connected TV measurement platforms | 7th of 7 | 0.3% | Show ranking |
| TV attribution platforms | 8th of 8 | 0.15% | Shown above |
| Incrementality measurement platforms | 5th of 6 | 0.28% | Show ranking |
| Marketing mix modeling platforms | 12th of 13 | 1% | Show ranking |
Is Measured your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.