Measured vs MNTN:Which is more popular?
In September 2026, MNTN had more branded searches than Measured among TV attribution platforms worldwide. MNTN had about 390 branded searches, while Measured had 90. MNTN made up 0.65% of all TV attribution platform searches we track, and Measured accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about TV attribution platforms, Measured and MNTN each appeared in two of the five answers. Measured was mentioned before MNTN in two out of three answers.
Who do people search for more?
MNTN, about 4 searches for every 1 for Measured
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Measured, named ahead of MNTN in 2 of 3 answers
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Top TV attribution platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Measured and MNTN were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Measured was listed before MNTN in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tatari3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- MNTN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Measured2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Innovid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Comscore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samba TV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VideoAmp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about TV attribution platforms
5 answers
Asked ChatGPT
“Which TV attribution platform should I use?”
Asked ChatGPT
“What are the best TV attribution platforms?”
Asked ChatGPT
“What's the best TV attribution platform for a media team?”
Searched Google, AI Overview
“tv ad measurement”
Searched Google, AI Overview
“tv attribution software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Measured or MNTN more popular in search?
This chart shows how often people search Google for Measured and MNTN by name. Each line represents a brand's share of searches for all eight TV attribution platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for MNTN, Measured. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tatari | Comscore | iSpot | Samba TV | Innovid | VideoAmp | MNTN | Measured |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.1% | 24.2% | 24.2% | 19.8% | 7.2% | 3.9% | 0.52% | 0.19% |
| Nov 2025 | 23.4% | 23.1% | 28.2% | 12.6% | 8.4% | 3.8% | 0.41% | 0.14% |
| Dec 2025 | 26.9% | 21.7% | 26.6% | 11.9% | 7.9% | 4.3% | 0.57% | 0.16% |
| Jan 2026 | 27.5% | 27.2% | 22.2% | 9.9% | 8.1% | 4.4% | 0.59% | 0.14% |
| Feb 2026 | 29.7% | 19.6% | 19.6% | 19.6% | 7.1% | 3.9% | 0.42% | 0.15% |
| Mar 2026 | 27.5% | 27.2% | 22.2% | 9.9% | 8.1% | 4.4% | 0.59% | 0.21% |
| Apr 2026 | 37.8% | 20.5% | 20.5% | 9.1% | 7.5% | 4% | 0.44% | 0.15% |
| May 2026 | 29.6% | 24% | 24% | 10.7% | 7.1% | 3.9% | 0.52% | 0.15% |
| Jun 2026 | 28.1% | 22.8% | 27.8% | 10.2% | 6.8% | 3.7% | 0.49% | 0.17% |
| Jul 2026 | 31.9% | 21.2% | 25.9% | 9.4% | 7.7% | 3.3% | 0.45% | 0.16% |
| Aug 2026 | 29.9% | 24.3% | 24.3% | 8.9% | 7.2% | 4.8% | 0.52% | 0.18% |
| Sep 2026 | 30.4% | 24.6% | 24.6% | 9% | 7.3% | 3.2% | 0.65% | 0.15% |
How has the Measured and MNTN comparison changed over the last 12 months?
3 findings
- MNTN was ahead of Measured in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Measured’s share of searches among TV attribution platforms worldwide moved from 0.19% to 0.15%, and its estimated monthly branded searches moved from 140 to 90.
- Across the 12 months ending September 2026, MNTN’s share of searches among TV attribution platforms worldwide moved from 0.52% to 0.65%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for TV attribution platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Measured worldwide fell 35.7% over 12 measured months, from 140 to 90 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Measured’s and MNTN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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