Brandwave

How popular isMeasured in search?

In August 2026, there were an estimated 390 branded searches for Measured worldwide which is down 17% over the last 11 months. Measured holds 9.4% estimated Share of Search among incrementality measurement platforms worldwide and is ranked 3rd of 4 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fospha71.7%
  2. INCRMNTAL11.8%
  3. Measured9.4%
  4. Haus7%
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Which incrementality measurement platforms compete with Measured?

Measured against incrementality measurement platforms worldwide, by month

Share of Search by month for Fospha, INCRMNTAL, Measured, Haus. The figures are in the table below the chart.

View monthly share of search table
MonthFosphaINCRMNTALMeasuredHaus
Oct 202572.1%9.6%9.2%9%
Nov 202571.9%9.7%9.7%8.7%
Dec 202569.6%9.1%9.9%11.4%
Jan 202674.9%7.9%8.6%8.6%
Feb 202673.8%8%9.3%8.9%
Mar 202666.2%16%9.7%8.1%
Apr 202668.6%11.1%10.6%9.7%
May 202667.3%16.5%7.9%8.4%
Jun 202666%13%11.7%9.3%
Jul 202671.2%11.8%9.4%7.7%
Aug 202671.7%11.8%9.4%7%
Sep 2026————

  1. 1.Fospha

    71.7%

    held 1st · 3K estimated branded searches · 0% vs prior month · +0.5 points

  2. 2.INCRMNTAL

    11.8%

    held 2nd · 490 estimated branded searches · 0% vs prior month · +0.1 points

  3. 3.Measured

    9.4%

    held 3rd · 390 estimated branded searches · 0% vs prior month · +0.1 points

  4. 4.Haus

    7%

    held 4th · 290 estimated branded searches · -9.4% vs prior month · -0.7 points

Compare search popularity between Measured and its closest rivals

How has branded search demand for Measured changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Measured worldwide fell from 470 to 390.
  • Across the 11 months ending August 2026, Measured’s estimated Share of Search among incrementality measurement platforms worldwide peaked at 11.7% in June 2026 and was lowest at 7.9% in May 2026.

How did search popularity change for incrementality measurement platforms worldwide in August 2026?

  1. In August 2026, Fospha gained estimated Share of Search among incrementality measurement platforms worldwide, from 71.2% to 71.7%.

  2. In August 2026, Haus lost estimated Share of Search among incrementality measurement platforms worldwide, from 7.7% to 7%.

  3. Estimated monthly branded searches for Measured worldwide fell 17% over 11 measured months, from 470 to 390 in August 2026.

Which marketing mix modeling platforms compete with Measured?

Measured against marketing mix modeling platforms worldwide, by month

Share of Search by month for Sellforte, Measured, Keen Decision Systems, Recast. The figures are in the table below the chart.

View monthly share of search table
MonthSellforteMeasuredKeen Decision SystemsRecastParamark
Oct 202539.9%21.1%22.9%15.2%0.9%
Nov 202544.1%19.6%20.6%15.2%0.49%
Dec 202540.9%18.8%18.8%20.4%1.1%
Jan 202647%19.4%15.7%17.1%0.92%
Feb 202643.2%21.6%19.2%15%0.94%
Mar 202639.1%23.2%21.5%15.5%0.86%
Apr 202642.3%21.6%23.9%11.3%0.94%
May 202645.5%17.7%20.7%15.2%1%
Jun 202646.6%20.1%19.2%13.2%0.91%
Jul 202644.5%19.5%20.5%15%0.5%
Aug 202647.4%20.5%18.4%12.6%1.1%
Sep 2026—————

  1. 1.Sellforte

    47.4%

    held 1st · 900 estimated branded searches · +1.1% vs prior month · +2.9 points

  2. 2.Measured

    20.5%

    moved from 3rd to 2nd · 390 estimated branded searches · 0% vs prior month · +1 points

  3. 3.Keen Decision Systems

    18.4%

    moved from 2nd to 3rd · 350 estimated branded searches · -14.6% vs prior month · -2.1 points

  4. 4.Recast

    12.6%

    held 4th · 240 estimated branded searches · -20% vs prior month · -2.4 points

  5. 5.Paramark

    1.1%

    held 5th · 20 estimated branded searches · +100% vs prior month · +0.6 points

Compare search popularity between Measured and its closest rivals

How has branded search demand for Measured changed worldwide over the last 12 months?

How did search popularity change for marketing mix modeling platforms worldwide in August 2026?

  1. In August 2026, Measured overtook Keen Decision Systems to rank 2nd among marketing mix modeling platforms worldwide, at 20.5%.

  2. In August 2026, Sellforte gained estimated Share of Search among marketing mix modeling platforms worldwide, from 44.5% to 47.4%.

  3. In August 2026, Paramark gained estimated Share of Search among marketing mix modeling platforms worldwide, from 0.5% to 1.1%.

  4. In August 2026, Recast lost estimated Share of Search among marketing mix modeling platforms worldwide, from 15% to 12.6%.

  5. In August 2026, Keen Decision Systems lost estimated Share of Search among marketing mix modeling platforms worldwide, from 20.5% to 18.4%.

How is Measured measured?

Brandwave collects information about searches that people make online using Measured’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • measured incrementality
  • measured mmm
  • measured.com

Do you work for Measured? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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