Keen Decision Systems vs Measured:Which is more popular by branded search?
In August 2026, Measured had more branded searches than Keen Decision Systems among marketing mix modeling platforms worldwide. Measured was estimated to have 390 branded searches compared to Keen Decision Systems’ 350, and held a 20.5% Share of Search versus Keen Decision Systems’ 18.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Keen Decision Systems vs Measured and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Keen Decision Systems or Measured?
Compare platforms that model the contribution of marketing channels and support budget allocation decisions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Measured, Keen Decision Systems. The figures are in the table below the chart.
View monthly share of search table
| Month | Sellforte | Measured | Keen Decision Systems | Recast | Paramark |
|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 21.1% | 22.9% | 15.2% | 0.9% |
| Nov 2025 | 44.1% | 19.6% | 20.6% | 15.2% | 0.49% |
| Dec 2025 | 40.9% | 18.8% | 18.8% | 20.4% | 1.1% |
| Jan 2026 | 47% | 19.4% | 15.7% | 17.1% | 0.92% |
| Feb 2026 | 43.2% | 21.6% | 19.2% | 15% | 0.94% |
| Mar 2026 | 39.1% | 23.2% | 21.5% | 15.5% | 0.86% |
| Apr 2026 | 42.3% | 21.6% | 23.9% | 11.3% | 0.94% |
| May 2026 | 45.5% | 17.7% | 20.7% | 15.2% | 1% |
| Jun 2026 | 46.6% | 20.1% | 19.2% | 13.2% | 0.91% |
| Jul 2026 | 44.5% | 19.5% | 20.5% | 15% | 0.5% |
| Aug 2026 | 47.4% | 20.5% | 18.4% | 12.6% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Keen Decision Systems and Measured comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Measured took it in January 2026, Keen Decision Systems took it in April 2026, Measured took it in June 2026, Keen Decision Systems took it in July 2026, Measured took it in August 2026.
- Across the 11 months ending August 2026, Keen Decision Systems’ estimated Share of Search among marketing mix modeling platforms worldwide moved from 22.9% to 18.4%, and its estimated monthly branded searches moved from 510 to 350.
- Across the 11 months ending August 2026, Measured’s estimated Share of Search among marketing mix modeling platforms worldwide moved from 21.1% to 20.5%, and its estimated monthly branded searches moved from 470 to 390.
How did search popularity change for marketing mix modeling platforms worldwide in August 2026?
2 changes
In August 2026, Measured overtook Keen Decision Systems to rank 2nd among marketing mix modeling platforms worldwide, at 20.5%.
In August 2026, Keen Decision Systems lost estimated Share of Search among marketing mix modeling platforms worldwide, from 20.5% to 18.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Keen Decision Systems’ and Measured’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Keen Decision Systems
3 branded search terms
- keen decision systems
- keen marketing mix
- keends.com
Measured
3 branded search terms
- measured incrementality
- measured mmm
- measured.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.