How popular isGoogle Meridian?
In September 2026, people searched for Google Meridian by name about 2,900 times worldwide, about the same as the previous year. These searches made up 14.5% of all global marketing mix modeling platform searches, placing Google Meridian third out of 13 platforms. When we asked both ChatGPT and Google AI Overviews about marketing mix modeling platforms, Google Meridian appeared in all answers and was the most recommended of the 13.
Google Meridian is the third most searched of 13 competitors and the most recommended in AI answers.
LifesightShare of searches 33%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Analytic PartnersShare of searches 14.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Google MeridianShare of searches 14.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MutinexShare of searches 12%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LiftLabShare of searches 9.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
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Top marketing mix modeling platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Google Meridian appeared in all five answers. Google Meridian is the most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Google Meridian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Meta Robyn4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Recast4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Analytic Partners3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sellforte3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Measured3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PyMC-Marketing2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SegmentStream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LiftLab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keen Decision Systems1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing mix modeling platforms
5 answers
Asked ChatGPT
“Which marketing mix modeling platform should I use?”
Asked ChatGPT
“What are the best marketing mix modeling platforms?”
Asked ChatGPT
“What's the best marketing mix modeling platform for budget allocation decisions?”
Searched Google, AI Overview
“marketing mix modeling platform”
Searched Google, AI Overview
“best mmm platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which marketing mix modeling platforms compete with Google Meridian?
Share of searches by month for Lifesight, Analytic Partners, Google Meridian, Mutinex, LiftLab, Sellforte, PyMC-Marketing, Meta Robyn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lifesight | Analytic Partners | Google Meridian | Mutinex | LiftLab | Sellforte | PyMC-Marketing | Meta Robyn | Keen Decision Systems | Recast | SegmentStream | Measured | Paramark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 16.6% | 13.4% | 8.8% | 11.1% | 4.1% | 4.6% | 4.8% | 2.3% | 1.5% | 1.5% | 0.97% | 0.09% |
| Nov 2025 | 27.2% | 18.1% | 12.1% | 9.6% | 12.1% | 4.5% | 4.4% | 4.6% | 2.1% | 1.5% | 3% | 0.71% | 0.05% |
| Dec 2025 | 31.6% | 17% | 11.1% | 7.6% | 14% | 4.4% | 4.2% | 3.8% | 2% | 2.1% | 1.2% | 0.82% | 0.12% |
| Jan 2026 | 32.5% | 17.7% | 11.8% | 7.9% | 11.8% | 5% | 4.3% | 3.9% | 1.6% | 1.7% | 0.84% | 0.79% | 0.1% |
| Feb 2026 | 31.2% | 17% | 13.7% | 9% | 11.3% | 4.3% | 4.2% | 3.8% | 1.9% | 1.4% | 1.2% | 0.94% | 0.09% |
| Mar 2026 | 25.6% | 17.1% | 13.8% | 11.4% | 11.4% | 4.3% | 4.2% | 4.6% | 2.3% | 1.6% | 2.3% | 1.3% | 0.09% |
| Apr 2026 | 25.8% | 17.2% | 13.9% | 11.5% | 11.5% | 4.3% | 4.2% | 4.2% | 2.4% | 1.1% | 2.8% | 0.96% | 0.1% |
| May 2026 | 27.1% | 14.5% | 18.1% | 12% | 9.5% | 4.5% | 3.6% | 4% | 2% | 1.4% | 2.4% | 0.7% | 0.1% |
| Jun 2026 | 29.7% | 13.2% | 16% | 10.5% | 10.5% | 5.6% | 4% | 3.9% | 2.3% | 1.5% | 1.8% | 0.99% | 0.11% |
| Jul 2026 | 36.2% | 10.4% | 13.2% | 10.4% | 10.4% | 4.9% | 3.9% | 4.4% | 2.2% | 1.5% | 1.4% | 0.99% | 0.05% |
| Aug 2026 | 31.3% | 13.9% | 13.9% | 11% | 11% | 5.2% | 5.1% | 3% | 2% | 1.3% | 0.99% | 1% | 0.12% |
| Sep 2026 | 33% | 14.5% | 14.5% | 12% | 9.5% | 4.5% | 3.6% | 3.2% | 1.7% | 1.4% | 1.1% | 1% | 0.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33% | 6.6K | +22.2% | +1.7 points | |
| 2, held 2nd | 14.5% | 2.9K | +20.8% | +0.6 points | |
| 3, held 3rd | 14.5% | 2.9K | +20.8% | +0.6 points | |
| 4, moved from 5th to 4th | 12% | 2.4K | +26.3% | +1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.5% | 1.9K | 0% | -1.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.5% | 900 | 0% | -0.7 points | |
| 7, held 7th | 3.6% | 720 | -18.2% | -1.5 points | |
| 8, held 8th | 3.2% | 640 | +23.1% | +0.2 points | |
| 9, held 9th | 1.7% | 340 | 0% | -0.3 points | |
| 10, held 10th | 1.4% | 270 | +17.4% | 0 points | |
| 11, moved from 12th to 11th | 1.1% | 210 | +23.5% | +0.1 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 1% | 200 | +11.1% | 0 pointsmoved from 11th to 12th | |
| 13, held 13th | 0.1% | 20 | 0% | 0 points |
33%
Held 1st. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.7 points.
14.5%
Held 2nd. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.6 points.
14.5%
Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.6 points.
4.
Mutinex12%
Moved from 5th to 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +1 points.
5.
LiftLab9.5%
Moved from 4th to 5th. 1.9K estimated branded searches, 0% vs prior month. Share -1.5 points.
4.5%
Held 6th. 900 estimated branded searches, 0% vs prior month. Share -0.7 points.
3.6%
Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share -1.5 points.
3.2%
Held 8th. 640 estimated branded searches, +23.1% vs prior month. Share +0.2 points.
1.7%
Held 9th. 340 estimated branded searches, 0% vs prior month. Share -0.3 points.
10.
Recast1.4%
Held 10th. 270 estimated branded searches, +17.4% vs prior month. Share 0 points.
1.1%
Moved from 12th to 11th. 210 estimated branded searches, +23.5% vs prior month. Share +0.1 points.
12.
Measured1%
Moved from 11th to 12th. 200 estimated branded searches, +11.1% vs prior month. Share 0 points.
13.
Paramark0.1%
Held 13th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Google Meridian and its closest rivals
Every comparison with Google Meridian
11 comparisons
- Analytic Partners vs Google Meridian
- Google Meridian vs Lifesight
- Google Meridian vs Mutinex
- Google Meridian vs LiftLab
- Google Meridian vs Sellforte
- Google Meridian vs PyMC-Marketing
- Google Meridian vs Meta Robyn
- Google Meridian vs Keen Decision Systems
- Google Meridian vs Recast
- Google Meridian vs SegmentStream
- Google Meridian vs Measured
How has branded search demand for Google Meridian changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Google Meridian worldwide held steady at 2.9K.
- Across the 12 months ending September 2026, Google Meridian’s share of searches among marketing mix modeling platforms worldwide increased from 13.4% to 14.5%.
- Across the 12 months ending September 2026, Google Meridian’s share of searches among marketing mix modeling platforms worldwide peaked at 18.1% in May 2026 and was lowest at 11.1% in December 2025.
How did search popularity change for marketing mix modeling platforms worldwide in September 2026?
6 changes

In September 2026, Mutinex overtook LiftLab to rank 4th among marketing mix modeling platforms worldwide, with 12% of the searches.

In September 2026, Lifesight gained share of searches among marketing mix modeling platforms worldwide, from 31.3% to 33%.

In September 2026, Analytic Partners gained share of searches among marketing mix modeling platforms worldwide, from 13.9% to 14.5%.

In September 2026, Google Meridian gained share of searches among marketing mix modeling platforms worldwide, from 13.9% to 14.5%.

In September 2026, LiftLab lost share of searches among marketing mix modeling platforms worldwide, from 11% to 9.5%.

In September 2026, PyMC-Marketing lost share of searches among marketing mix modeling platforms worldwide, from 5.1% to 3.6%.
How are Google Meridian’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Google Meridian’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- google meridian
Who owns Google Meridian?
Google Meridian is owned by Google. Brandwave also tracks
AppSheet,
Chrome Remote Desktop,
Display & Video 360,
Firebase,
Fitbit,
Gemini,
Gmail, Google,
Google Ads,
Google Alerts,
Google Analytics,
Google Artifact Registry,
Google Authenticator,
Google Chat,
Google Chrome,
Google Chromecast,
Google Classroom,
Google Cloud, Google Cloud Dataflow, Google Cloud Identity,
Google Cloud Pub/Sub,
Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text,
Google Cloud Storage,
Google Cloud Vertex AI,
Google Colab,
Google DeepMind, Google Display & Video 360,
Google Document AI,
Google Drive,
Google Earth Engine,
Google Family Link,
Google Forms,
Google Keep,
Google Keyword Planner,
Google Maps,
Google Maps Platform,
Google Meet,
Google Nest,
Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations,
Google Slides, Google Tasks, Google Threat Intelligence,
Google Translate,
Google Vault,
Google Veo,
Google Workspace,
Looker,
Looker Studio,
Material Symbols,
NotebookLM, Snapseed,
TensorFlow Serving,
YouTube,
YouTube Music, YouTube Studio and
YouTube TV, owned by the same company, worldwide.
Do you work for Google Meridian? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Google Meridian your brand?
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