Brandwave

How popular isGoogle Meridian?

In September 2026, people searched for Google Meridian by name about 2,900 times worldwide, about the same as the previous year. These searches made up 14.5% of all global marketing mix modeling platform searches, placing Google Meridian third out of 13 platforms. When we asked both ChatGPT and Google AI Overviews about marketing mix modeling platforms, Google Meridian appeared in all answers and was the most recommended of the 13.

Search and AI answers in September 2026

Google Meridian is the third most searched of 13 competitors and the most recommended in AI answers.

  1. LifesightShare of searches 33%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Analytic PartnersShare of searches 14.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Google MeridianShare of searches 14.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. MutinexShare of searches 12%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LiftLabShare of searches 9.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th

+8 more

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Top marketing mix modeling platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Meridian appeared in all five answers. Google Meridian is the most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Meridian1st
  2. Meta Robyn2nd
  3. Measured3rd
  4. Recast4th
  5. Analytic Partners5th
  6. Sellforte6th
  7. Keen Decision Systems7th
  8. SegmentStream8th
  9. PyMC-Marketing9th
  10. LiftLab10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Meridian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meta Robyn4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Recast4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Analytic Partners3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sellforte3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Measured3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PyMC-Marketing2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SegmentStream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LiftLab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keen Decision Systems1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about marketing mix modeling platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which marketing mix modeling platforms compete with Google Meridian?

Google Meridian against marketing mix modeling platforms worldwide, by month

Share of searches by month for Lifesight, Analytic Partners, Google Meridian, Mutinex, LiftLab, Sellforte, PyMC-Marketing, Meta Robyn. The figures are in the table below the chart.

View monthly share of searches table
MonthLifesightAnalytic PartnersGoogle MeridianMutinexLiftLabSellfortePyMC-MarketingMeta RobynKeen Decision SystemsRecastSegmentStreamMeasuredParamark
Oct 202530.4%16.6%13.4%8.8%11.1%4.1%4.6%4.8%2.3%1.5%1.5%0.97%0.09%
Nov 202527.2%18.1%12.1%9.6%12.1%4.5%4.4%4.6%2.1%1.5%3%0.71%0.05%
Dec 202531.6%17%11.1%7.6%14%4.4%4.2%3.8%2%2.1%1.2%0.82%0.12%
Jan 202632.5%17.7%11.8%7.9%11.8%5%4.3%3.9%1.6%1.7%0.84%0.79%0.1%
Feb 202631.2%17%13.7%9%11.3%4.3%4.2%3.8%1.9%1.4%1.2%0.94%0.09%
Mar 202625.6%17.1%13.8%11.4%11.4%4.3%4.2%4.6%2.3%1.6%2.3%1.3%0.09%
Apr 202625.8%17.2%13.9%11.5%11.5%4.3%4.2%4.2%2.4%1.1%2.8%0.96%0.1%
May 202627.1%14.5%18.1%12%9.5%4.5%3.6%4%2%1.4%2.4%0.7%0.1%
Jun 202629.7%13.2%16%10.5%10.5%5.6%4%3.9%2.3%1.5%1.8%0.99%0.11%
Jul 202636.2%10.4%13.2%10.4%10.4%4.9%3.9%4.4%2.2%1.5%1.4%0.99%0.05%
Aug 202631.3%13.9%13.9%11%11%5.2%5.1%3%2%1.3%0.99%1%0.12%
Sep 202633%14.5%14.5%12%9.5%4.5%3.6%3.2%1.7%1.4%1.1%1%0.1%
  1. Held 1st. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  2. Held 2nd. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.6 points.

  3. Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.6 points.

  4. 4.Mutinex

    12%

    Moved from 5th to 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +1 points.

  5. 5.LiftLab

    9.5%

    Moved from 4th to 5th. 1.9K estimated branded searches, 0% vs prior month. Share -1.5 points.

  6. 6.Sellforte

    4.5%

    Held 6th. 900 estimated branded searches, 0% vs prior month. Share -0.7 points.

  7. Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  8. 8.Meta Robyn

    3.2%

    Held 8th. 640 estimated branded searches, +23.1% vs prior month. Share +0.2 points.

  9. Held 9th. 340 estimated branded searches, 0% vs prior month. Share -0.3 points.

  10. 10.Recast

    1.4%

    Held 10th. 270 estimated branded searches, +17.4% vs prior month. Share 0 points.

  11. Moved from 12th to 11th. 210 estimated branded searches, +23.5% vs prior month. Share +0.1 points.

  12. Moved from 11th to 12th. 200 estimated branded searches, +11.1% vs prior month. Share 0 points.

  13. 13.Paramark

    0.1%

    Held 13th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Google Meridian and its closest rivals

Every comparison with Google Meridian

11 comparisons

How has branded search demand for Google Meridian changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Meridian worldwide held steady at 2.9K.
  • Across the 12 months ending September 2026, Google Meridian’s share of searches among marketing mix modeling platforms worldwide increased from 13.4% to 14.5%.
  • Across the 12 months ending September 2026, Google Meridian’s share of searches among marketing mix modeling platforms worldwide peaked at 18.1% in May 2026 and was lowest at 11.1% in December 2025.

How did search popularity change for marketing mix modeling platforms worldwide in September 2026?

6 changes
  1. In September 2026, Mutinex overtook LiftLab to rank 4th among marketing mix modeling platforms worldwide, with 12% of the searches.

  2. In September 2026, Lifesight gained share of searches among marketing mix modeling platforms worldwide, from 31.3% to 33%.

  3. In September 2026, Analytic Partners gained share of searches among marketing mix modeling platforms worldwide, from 13.9% to 14.5%.

  4. In September 2026, Google Meridian gained share of searches among marketing mix modeling platforms worldwide, from 13.9% to 14.5%.

  5. In September 2026, LiftLab lost share of searches among marketing mix modeling platforms worldwide, from 11% to 9.5%.

  6. In September 2026, PyMC-Marketing lost share of searches among marketing mix modeling platforms worldwide, from 5.1% to 3.6%.

How are Google Meridian’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Meridian’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google meridian

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Google Meridian your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.