Brandwave

Google Meridian vs LiftLab:Which is more popular?

In September 2026, Google Meridian had more branded searches than LiftLab among marketing mix modeling platforms worldwide. Google Meridian had about 2,900 branded searches, while LiftLab had 1,900. Google Meridian made up 14.5% of all marketing mix modeling platform searches we track, and LiftLab accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about marketing mix modeling platforms, Google Meridian appeared in all five answers and LiftLab in one. Google Meridian was mentioned before LiftLab in every answer.

Among marketing mix modeling platforms worldwide in September 2026

Who do people search for more?

Google Meridian, about 53% more searches than LiftLab

Google Meridian 2.9K searchesLiftLab 1.9K searches

Who does AI mention more?

Google Meridian, mentioned in every answer we collected

Google Meridian in 5 of 5LiftLab in 1 of 5

Who does AI recommend more?

Google Meridian, named ahead of LiftLab in every answer

Google Meridian first in 5LiftLab never first

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Top marketing mix modeling platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Meridian appeared in all five answers. LiftLab was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Meridian was listed before LiftLab in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Meridian1st
  2. Meta Robyn2nd
  3. Measured3rd
  4. Recast4th
  5. Analytic Partners5th
  6. Sellforte6th
  7. Keen Decision Systems7th
  8. SegmentStream8th
  9. PyMC-Marketing9th
  10. LiftLab10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Meridian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meta Robyn4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Recast4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Analytic Partners3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sellforte3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Measured3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PyMC-Marketing2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SegmentStream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LiftLab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keen Decision Systems1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about marketing mix modeling platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Google Meridian or LiftLab more popular in search?

This chart shows how often people search Google for Google Meridian and LiftLab by name. Each line represents a brand's share of searches for all 13 marketing mix modeling platforms we track, month by month, from English-language searches worldwide.

Google Meridian and LiftLab among marketing mix modeling platforms worldwide, by month

Share of searches by month for Google Meridian, LiftLab. The figures are in the table below the chart.

View monthly share of searches table
MonthLifesightAnalytic PartnersGoogle MeridianMutinexLiftLabSellfortePyMC-MarketingMeta RobynKeen Decision SystemsRecastSegmentStreamMeasuredParamark
Oct 202530.4%16.6%13.4%8.8%11.1%4.1%4.6%4.8%2.3%1.5%1.5%0.97%0.09%
Nov 202527.2%18.1%12.1%9.6%12.1%4.5%4.4%4.6%2.1%1.5%3%0.71%0.05%
Dec 202531.6%17%11.1%7.6%14%4.4%4.2%3.8%2%2.1%1.2%0.82%0.12%
Jan 202632.5%17.7%11.8%7.9%11.8%5%4.3%3.9%1.6%1.7%0.84%0.79%0.1%
Feb 202631.2%17%13.7%9%11.3%4.3%4.2%3.8%1.9%1.4%1.2%0.94%0.09%
Mar 202625.6%17.1%13.8%11.4%11.4%4.3%4.2%4.6%2.3%1.6%2.3%1.3%0.09%
Apr 202625.8%17.2%13.9%11.5%11.5%4.3%4.2%4.2%2.4%1.1%2.8%0.96%0.1%
May 202627.1%14.5%18.1%12%9.5%4.5%3.6%4%2%1.4%2.4%0.7%0.1%
Jun 202629.7%13.2%16%10.5%10.5%5.6%4%3.9%2.3%1.5%1.8%0.99%0.11%
Jul 202636.2%10.4%13.2%10.4%10.4%4.9%3.9%4.4%2.2%1.5%1.4%0.99%0.05%
Aug 202631.3%13.9%13.9%11%11%5.2%5.1%3%2%1.3%0.99%1%0.12%
Sep 202633%14.5%14.5%12%9.5%4.5%3.6%3.2%1.7%1.4%1.1%1%0.1%

How has the Google Meridian and LiftLab comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing mix modeling platforms worldwide in September 2026?

3 changes

  1. In September 2026, Mutinex overtook LiftLab to rank 4th among marketing mix modeling platforms worldwide, with 12% of the searches.

  2. In September 2026, Google Meridian gained share of searches among marketing mix modeling platforms worldwide, from 13.9% to 14.5%.

  3. In September 2026, LiftLab lost share of searches among marketing mix modeling platforms worldwide, from 11% to 9.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Meridian’s and LiftLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Meridian

1 branded search term

  • google meridian

LiftLab

1 branded search term

  • liftlab

How the Brand Demand Index is measured

Other head-to-heads among marketing mix modeling platforms

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