Brandwave

Analytic Partners vs Mutinex:Which is searched more?

In September 2026, Analytic Partners had more branded searches than Mutinex among marketing mix modeling platforms worldwide. Analytic Partners had about 2,900 branded searches, while Mutinex had 2,400. Analytic Partners made up 14.5% of all marketing mix modeling platform searches we track, and Mutinex accounted for 12%. These are worldwide searches for English-language branded terms.

Share of searches among marketing mix modeling platforms worldwide in September 2026Is Analytic Partners or Mutinex more popular in search?
Analytic Partners14.5%2.9K searches
vs
Mutinex12%2.4K searches

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Is Analytic Partners or Mutinex more popular in search?

Compare platforms that model the contribution of marketing channels and support budget allocation decisions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Analytic Partners and Mutinex among marketing mix modeling platforms worldwide, by month

Share of searches by month for Analytic Partners, Mutinex. The figures are in the table below the chart.

View monthly share of searches table
MonthLifesightAnalytic PartnersGoogle MeridianMutinexLiftLabSellfortePyMC-MarketingMeta RobynKeen Decision SystemsRecastSegmentStreamMeasuredParamark
Oct 202530.4%16.6%13.4%8.8%11.1%4.1%4.6%4.8%2.3%1.5%1.5%0.97%0.09%
Nov 202527.2%18.1%12.1%9.6%12.1%4.5%4.4%4.6%2.1%1.5%3%0.71%0.05%
Dec 202531.6%17%11.1%7.6%14%4.4%4.2%3.8%2%2.1%1.2%0.82%0.12%
Jan 202632.5%17.7%11.8%7.9%11.8%5%4.3%3.9%1.6%1.7%0.84%0.79%0.1%
Feb 202631.2%17%13.7%9%11.3%4.3%4.2%3.8%1.9%1.4%1.2%0.94%0.09%
Mar 202625.6%17.1%13.8%11.4%11.4%4.3%4.2%4.6%2.3%1.6%2.3%1.3%0.09%
Apr 202625.8%17.2%13.9%11.5%11.5%4.3%4.2%4.2%2.4%1.1%2.8%0.96%0.1%
May 202627.1%14.5%18.1%12%9.5%4.5%3.6%4%2%1.4%2.4%0.7%0.1%
Jun 202629.7%13.2%16%10.5%10.5%5.6%4%3.9%2.3%1.5%1.8%0.99%0.11%
Jul 202636.2%10.4%13.2%10.4%10.4%4.9%3.9%4.4%2.2%1.5%1.4%0.99%0.05%
Aug 202631.3%13.9%13.9%11%11%5.2%5.1%3%2%1.3%0.99%1%0.12%
Sep 202633%14.5%14.5%12%9.5%4.5%3.6%3.2%1.7%1.4%1.1%1%0.1%

How has the Analytic Partners and Mutinex comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing mix modeling platforms worldwide in September 2026?

2 changes
  1. In September 2026, Mutinex overtook LiftLab to rank 4th among marketing mix modeling platforms worldwide, with 12% of the searches.

  2. In September 2026, Analytic Partners gained share of searches among marketing mix modeling platforms worldwide, from 13.9% to 14.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Analytic Partners’ and Mutinex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Analytic Partners

1 branded search term

  • analytic partners

Mutinex

1 branded search term

  • mutinex

How the Brand Demand Index is measured

Other head-to-heads among marketing mix modeling platforms

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