Brandwave

Analytic Partners vs Lifesight:Which is more popular?

In September 2026, Lifesight had more branded searches than Analytic Partners among marketing mix modeling platforms worldwide. Lifesight had about 6,600 branded searches, while Analytic Partners had 2,900. Lifesight made up 33% of all marketing mix modeling platform searches we track, and Analytic Partners accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about marketing mix modeling platforms, Analytic Partners appeared in three of the five answers and Lifesight in none.

Among marketing mix modeling platforms worldwide in September 2026

Who do people search for more?

Lifesight, about 2 searches for every 1 for Analytic Partners

Lifesight 6.6K searchesAnalytic Partners 2.9K searches

Who does AI mention more?

Analytic Partners, mentioned in 3 of 5 answers, Lifesight in 0

Analytic Partners in 3 of 5Lifesight in 0 of 5

Who does AI recommend more?

Analytic Partners, the only one of the two named

Analytic Partners first in 3Lifesight never named

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Top marketing mix modeling platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Analytic Partners was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lifesight did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Meridian1st
  2. Meta Robyn2nd
  3. Measured3rd
  4. Recast4th
  5. Analytic Partners5th
  6. Sellforte6th
  7. Keen Decision Systems7th
  8. SegmentStream8th
  9. PyMC-Marketing9th
  10. +1 more
  11. Lifesight–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Meridian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meta Robyn4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Recast4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Analytic Partners3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sellforte3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Measured3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PyMC-Marketing2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SegmentStream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LiftLab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lifesight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about marketing mix modeling platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Analytic Partners or Lifesight more popular in search?

This chart shows how often people search Google for Analytic Partners and Lifesight by name. Each line represents a brand's share of searches for all 13 marketing mix modeling platforms we track, month by month, from English-language searches worldwide.

Analytic Partners and Lifesight among marketing mix modeling platforms worldwide, by month

Share of searches by month for Lifesight, Analytic Partners. The figures are in the table below the chart.

View monthly share of searches table
MonthLifesightAnalytic PartnersGoogle MeridianMutinexLiftLabSellfortePyMC-MarketingMeta RobynKeen Decision SystemsRecastSegmentStreamMeasuredParamark
Oct 202530.4%16.6%13.4%8.8%11.1%4.1%4.6%4.8%2.3%1.5%1.5%0.97%0.09%
Nov 202527.2%18.1%12.1%9.6%12.1%4.5%4.4%4.6%2.1%1.5%3%0.71%0.05%
Dec 202531.6%17%11.1%7.6%14%4.4%4.2%3.8%2%2.1%1.2%0.82%0.12%
Jan 202632.5%17.7%11.8%7.9%11.8%5%4.3%3.9%1.6%1.7%0.84%0.79%0.1%
Feb 202631.2%17%13.7%9%11.3%4.3%4.2%3.8%1.9%1.4%1.2%0.94%0.09%
Mar 202625.6%17.1%13.8%11.4%11.4%4.3%4.2%4.6%2.3%1.6%2.3%1.3%0.09%
Apr 202625.8%17.2%13.9%11.5%11.5%4.3%4.2%4.2%2.4%1.1%2.8%0.96%0.1%
May 202627.1%14.5%18.1%12%9.5%4.5%3.6%4%2%1.4%2.4%0.7%0.1%
Jun 202629.7%13.2%16%10.5%10.5%5.6%4%3.9%2.3%1.5%1.8%0.99%0.11%
Jul 202636.2%10.4%13.2%10.4%10.4%4.9%3.9%4.4%2.2%1.5%1.4%0.99%0.05%
Aug 202631.3%13.9%13.9%11%11%5.2%5.1%3%2%1.3%0.99%1%0.12%
Sep 202633%14.5%14.5%12%9.5%4.5%3.6%3.2%1.7%1.4%1.1%1%0.1%

How has the Analytic Partners and Lifesight comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing mix modeling platforms worldwide in September 2026?

2 changes

  1. In September 2026, Lifesight gained share of searches among marketing mix modeling platforms worldwide, from 31.3% to 33%.

  2. In September 2026, Analytic Partners gained share of searches among marketing mix modeling platforms worldwide, from 13.9% to 14.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Analytic Partners’ and Lifesight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Analytic Partners

1 branded search term

  • analytic partners

Lifesight

1 branded search term

  • lifesight

How the Brand Demand Index is measured

Other head-to-heads among marketing mix modeling platforms

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