Lifesight vs LiftLab:Which is more popular?
In September 2026, Lifesight had more branded searches than LiftLab among marketing mix modeling platforms worldwide. Lifesight had about 6,600 branded searches, while LiftLab had 1,900. Lifesight made up 33% of all marketing mix modeling platform searches we track, and LiftLab accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about marketing mix modeling platforms, LiftLab appeared in one of the five answers and Lifesight in none.
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Top marketing mix modeling platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LiftLab was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lifesight did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Google Meridian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Meta Robyn4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Recast4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Analytic Partners3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sellforte3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Measured3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PyMC-Marketing2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SegmentStream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LiftLab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lifesight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing mix modeling platforms
5 answers
Asked ChatGPT
“Which marketing mix modeling platform should I use?”
Asked ChatGPT
“What are the best marketing mix modeling platforms?”
Asked ChatGPT
“What's the best marketing mix modeling platform for budget allocation decisions?”
Searched Google, AI Overview
“marketing mix modeling platform”
Searched Google, AI Overview
“best mmm platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Lifesight or LiftLab more popular in search?
This chart shows how often people search Google for Lifesight and LiftLab by name. Each line represents a brand's share of searches for all 13 marketing mix modeling platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Lifesight, LiftLab. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lifesight | Analytic Partners | Google Meridian | Mutinex | LiftLab | Sellforte | PyMC-Marketing | Meta Robyn | Keen Decision Systems | Recast | SegmentStream | Measured | Paramark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 16.6% | 13.4% | 8.8% | 11.1% | 4.1% | 4.6% | 4.8% | 2.3% | 1.5% | 1.5% | 0.97% | 0.09% |
| Nov 2025 | 27.2% | 18.1% | 12.1% | 9.6% | 12.1% | 4.5% | 4.4% | 4.6% | 2.1% | 1.5% | 3% | 0.71% | 0.05% |
| Dec 2025 | 31.6% | 17% | 11.1% | 7.6% | 14% | 4.4% | 4.2% | 3.8% | 2% | 2.1% | 1.2% | 0.82% | 0.12% |
| Jan 2026 | 32.5% | 17.7% | 11.8% | 7.9% | 11.8% | 5% | 4.3% | 3.9% | 1.6% | 1.7% | 0.84% | 0.79% | 0.1% |
| Feb 2026 | 31.2% | 17% | 13.7% | 9% | 11.3% | 4.3% | 4.2% | 3.8% | 1.9% | 1.4% | 1.2% | 0.94% | 0.09% |
| Mar 2026 | 25.6% | 17.1% | 13.8% | 11.4% | 11.4% | 4.3% | 4.2% | 4.6% | 2.3% | 1.6% | 2.3% | 1.3% | 0.09% |
| Apr 2026 | 25.8% | 17.2% | 13.9% | 11.5% | 11.5% | 4.3% | 4.2% | 4.2% | 2.4% | 1.1% | 2.8% | 0.96% | 0.1% |
| May 2026 | 27.1% | 14.5% | 18.1% | 12% | 9.5% | 4.5% | 3.6% | 4% | 2% | 1.4% | 2.4% | 0.7% | 0.1% |
| Jun 2026 | 29.7% | 13.2% | 16% | 10.5% | 10.5% | 5.6% | 4% | 3.9% | 2.3% | 1.5% | 1.8% | 0.99% | 0.11% |
| Jul 2026 | 36.2% | 10.4% | 13.2% | 10.4% | 10.4% | 4.9% | 3.9% | 4.4% | 2.2% | 1.5% | 1.4% | 0.99% | 0.05% |
| Aug 2026 | 31.3% | 13.9% | 13.9% | 11% | 11% | 5.2% | 5.1% | 3% | 2% | 1.3% | 0.99% | 1% | 0.12% |
| Sep 2026 | 33% | 14.5% | 14.5% | 12% | 9.5% | 4.5% | 3.6% | 3.2% | 1.7% | 1.4% | 1.1% | 1% | 0.1% |
How has the Lifesight and LiftLab comparison changed over the last 12 months?
3 findings
- Lifesight was ahead of LiftLab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lifesight’s share of searches among marketing mix modeling platforms worldwide moved from 30.4% to 33%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, LiftLab’s share of searches among marketing mix modeling platforms worldwide moved from 11.1% to 9.5%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for marketing mix modeling platforms worldwide in September 2026?
3 changes
In September 2026, Mutinex overtook LiftLab to rank 4th among marketing mix modeling platforms worldwide, with 12% of the searches.
In September 2026, Lifesight gained share of searches among marketing mix modeling platforms worldwide, from 31.3% to 33%.
In September 2026, LiftLab lost share of searches among marketing mix modeling platforms worldwide, from 11% to 9.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lifesight’s and LiftLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among marketing mix modeling platforms
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