Brandwave

Google Meridian vs SegmentStream:Which is more popular?

In September 2026, Google Meridian had more branded searches than SegmentStream among marketing mix modeling platforms worldwide. Google Meridian had about 2,900 branded searches, while SegmentStream had 210. Google Meridian made up 14.5% of all marketing mix modeling platform searches we track, and SegmentStream accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about marketing mix modeling platforms, Google Meridian appeared in all five answers and SegmentStream in two. Google Meridian was mentioned before SegmentStream in every answer.

Among marketing mix modeling platforms worldwide in September 2026

Who do people search for more?

Google Meridian, about 14 searches for every 1 for SegmentStream

Google Meridian 2.9K searchesSegmentStream 210 searches

Who does AI mention more?

Google Meridian, mentioned in every answer we collected

Google Meridian in 5 of 5SegmentStream in 2 of 5

Who does AI recommend more?

Google Meridian, named ahead of SegmentStream in every answer

Google Meridian first in 5SegmentStream never first

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Top marketing mix modeling platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Meridian appeared in all five answers. SegmentStream was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Meridian was listed before SegmentStream in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Meridian1st
  2. Meta Robyn2nd
  3. Measured3rd
  4. Recast4th
  5. Analytic Partners5th
  6. Sellforte6th
  7. Keen Decision Systems7th
  8. SegmentStream8th
  9. PyMC-Marketing9th
  10. LiftLab10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Meridian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meta Robyn4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Recast4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Analytic Partners3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sellforte3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Measured3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PyMC-Marketing2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SegmentStream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LiftLab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keen Decision Systems1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about marketing mix modeling platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Google Meridian or SegmentStream more popular in search?

This chart shows how often people search Google for Google Meridian and SegmentStream by name. Each line represents a brand's share of searches for all 13 marketing mix modeling platforms we track, month by month, from English-language searches worldwide.

Google Meridian and SegmentStream among marketing mix modeling platforms worldwide, by month

Share of searches by month for Google Meridian, SegmentStream. The figures are in the table below the chart.

View monthly share of searches table
MonthLifesightAnalytic PartnersGoogle MeridianMutinexLiftLabSellfortePyMC-MarketingMeta RobynKeen Decision SystemsRecastSegmentStreamMeasuredParamark
Oct 202530.4%16.6%13.4%8.8%11.1%4.1%4.6%4.8%2.3%1.5%1.5%0.97%0.09%
Nov 202527.2%18.1%12.1%9.6%12.1%4.5%4.4%4.6%2.1%1.5%3%0.71%0.05%
Dec 202531.6%17%11.1%7.6%14%4.4%4.2%3.8%2%2.1%1.2%0.82%0.12%
Jan 202632.5%17.7%11.8%7.9%11.8%5%4.3%3.9%1.6%1.7%0.84%0.79%0.1%
Feb 202631.2%17%13.7%9%11.3%4.3%4.2%3.8%1.9%1.4%1.2%0.94%0.09%
Mar 202625.6%17.1%13.8%11.4%11.4%4.3%4.2%4.6%2.3%1.6%2.3%1.3%0.09%
Apr 202625.8%17.2%13.9%11.5%11.5%4.3%4.2%4.2%2.4%1.1%2.8%0.96%0.1%
May 202627.1%14.5%18.1%12%9.5%4.5%3.6%4%2%1.4%2.4%0.7%0.1%
Jun 202629.7%13.2%16%10.5%10.5%5.6%4%3.9%2.3%1.5%1.8%0.99%0.11%
Jul 202636.2%10.4%13.2%10.4%10.4%4.9%3.9%4.4%2.2%1.5%1.4%0.99%0.05%
Aug 202631.3%13.9%13.9%11%11%5.2%5.1%3%2%1.3%0.99%1%0.12%
Sep 202633%14.5%14.5%12%9.5%4.5%3.6%3.2%1.7%1.4%1.1%1%0.1%

How has the Google Meridian and SegmentStream comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing mix modeling platforms worldwide in September 2026?

2 changes

  1. In September 2026, Google Meridian gained share of searches among marketing mix modeling platforms worldwide, from 13.9% to 14.5%.

  2. In September 2026, SegmentStream rose from 12th to 11th among marketing mix modeling platforms worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Meridian’s and SegmentStream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Meridian

1 branded search term

  • google meridian

SegmentStream

1 branded search term

  • segmentstream

How the Brand Demand Index is measured

Other head-to-heads among marketing mix modeling platforms

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