How popular isSegmentStream in search?
In August 2026, there were an estimated 170 branded searches for SegmentStream worldwide which is down 46.9% over the last 11 months. SegmentStream holds 1.4% estimated Share of Search among marketing mix optimisation platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Lifesight45.9%
Analytic Partners20.4%LiftLab16.1%
Mutinex16.1%SegmentStream1.4%
Follow SegmentStream and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which marketing mix optimisation platforms compete with SegmentStream?
Share of Search by month for Lifesight, Analytic Partners, LiftLab, Mutinex, SegmentStream. The figures are in the table below the chart.
View monthly share of search table
| Month | Lifesight | Analytic Partners | LiftLab | Mutinex | SegmentStream |
|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 24.3% | 16.2% | 12.8% | 2.2% |
| Nov 2025 | 38.9% | 25.9% | 17.3% | 13.7% | 4.2% |
| Dec 2025 | 44.2% | 23.8% | 19.7% | 10.6% | 1.7% |
| Jan 2026 | 45.9% | 25.1% | 16.7% | 11.1% | 1.2% |
| Feb 2026 | 44.7% | 24.4% | 16.3% | 12.9% | 1.8% |
| Mar 2026 | 37.8% | 25.2% | 16.8% | 16.8% | 3.4% |
| Apr 2026 | 37.5% | 25% | 16.7% | 16.7% | 4.1% |
| May 2026 | 41.3% | 22.2% | 14.5% | 18.3% | 3.7% |
| Jun 2026 | 45.3% | 20.1% | 15.9% | 15.9% | 2.7% |
| Jul 2026 | 52.5% | 15.1% | 15.1% | 15.1% | 2.1% |
| Aug 2026 | 45.9% | 20.4% | 16.1% | 16.1% | 1.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.9% | 5.4K | -18.2% | -6.7 points | |
| 2, held 2nd | 20.4% | 2.4K | +26.3% | +5.3 points | |
| 3, held 3rd | 16.1% | 1.9K | 0% | +1 points | |
| 4, held 4th | 16.1% | 1.9K | 0% | +1 points | |
| 5, held 5th | 1.4% | 170 | -34.6% | -0.6 points |
45.9%
Held 1st. 5.4K estimated branded searches, -18.2% vs prior month. Share -6.7 points.
20.4%
Held 2nd. 2.4K estimated branded searches, +26.3% vs prior month. Share +5.3 points.
3.
16.1%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +1 points.
4.
Mutinex16.1%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +1 points.
1.4%
Held 5th. 170 estimated branded searches, -34.6% vs prior month. Share -0.6 points.
Compare search popularity between SegmentStream and its closest rivals
How has branded search demand for SegmentStream changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for SegmentStream worldwide fell from 320 to 170.
- Across the 11 months ending August 2026, SegmentStream’s estimated Share of Search among marketing mix optimisation platforms worldwide decreased from 2.2% to 1.4%.
- Across the 11 months ending August 2026, SegmentStream’s estimated Share of Search among marketing mix optimisation platforms worldwide peaked at 4.2% in November 2025 and was lowest at 1.2% in January 2026.
How did search popularity change for marketing mix optimisation platforms worldwide in August 2026?
5 changes
In August 2026, Analytic Partners gained estimated Share of Search among marketing mix optimisation platforms worldwide, from 15.1% to 20.4%.
In August 2026, LiftLab gained estimated Share of Search among marketing mix optimisation platforms worldwide, from 15.1% to 16.1%.
In August 2026, Mutinex gained estimated Share of Search among marketing mix optimisation platforms worldwide, from 15.1% to 16.1%.
In August 2026, Lifesight lost estimated Share of Search among marketing mix optimisation platforms worldwide, from 52.5% to 45.9%.
In August 2026, SegmentStream lost estimated Share of Search among marketing mix optimisation platforms worldwide, from 2.1% to 1.4%.
How is SegmentStream measured?
Brandwave collects information about searches that people make online using SegmentStream’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- segmentstream
Do you work for SegmentStream? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is SegmentStream your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.