LiftLab vs SegmentStream:Which is more popular by branded search?
In August 2026, LiftLab had more branded searches than SegmentStream among marketing mix optimisation platforms worldwide. LiftLab was estimated to have 1.9K branded searches compared to SegmentStream’s 170, and held a 16.1% Share of Search versus SegmentStream’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LiftLab or SegmentStream?
Compare the platforms that optimise media budgets across channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LiftLab, SegmentStream. The figures are in the table below the chart.
View monthly share of search table
| Month | Lifesight | Analytic Partners | LiftLab | Mutinex | SegmentStream |
|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 24.3% | 16.2% | 12.8% | 2.2% |
| Nov 2025 | 38.9% | 25.9% | 17.3% | 13.7% | 4.2% |
| Dec 2025 | 44.2% | 23.8% | 19.7% | 10.6% | 1.7% |
| Jan 2026 | 45.9% | 25.1% | 16.7% | 11.1% | 1.2% |
| Feb 2026 | 44.7% | 24.4% | 16.3% | 12.9% | 1.8% |
| Mar 2026 | 37.8% | 25.2% | 16.8% | 16.8% | 3.4% |
| Apr 2026 | 37.5% | 25% | 16.7% | 16.7% | 4.1% |
| May 2026 | 41.3% | 22.2% | 14.5% | 18.3% | 3.7% |
| Jun 2026 | 45.3% | 20.1% | 15.9% | 15.9% | 2.7% |
| Jul 2026 | 52.5% | 15.1% | 15.1% | 15.1% | 2.1% |
| Aug 2026 | 45.9% | 20.4% | 16.1% | 16.1% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the LiftLab and SegmentStream comparison changed over the last 12 months?
3 findings
- LiftLab was ahead of SegmentStream in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LiftLab’s estimated Share of Search among marketing mix optimisation platforms worldwide moved from 16.2% to 16.1%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 11 months ending August 2026, SegmentStream’s estimated Share of Search among marketing mix optimisation platforms worldwide moved from 2.2% to 1.4%, and its estimated monthly branded searches moved from 320 to 170.
How did search popularity change for marketing mix optimisation platforms worldwide in August 2026?
2 changes
In August 2026, LiftLab gained estimated Share of Search among marketing mix optimisation platforms worldwide, from 15.1% to 16.1%.
In August 2026, SegmentStream lost estimated Share of Search among marketing mix optimisation platforms worldwide, from 2.1% to 1.4%.
How each brand is measured
Brandwave collects information about searches that people make online using LiftLab’s and SegmentStream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LiftLab
1 branded search term
- liftlab
SegmentStream
1 branded search term
- segmentstream
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.