Recast vs SegmentStream:Which is more popular?
In September 2026, Recast had more branded searches than SegmentStream among marketing mix modeling platforms worldwide. Recast had about 270 branded searches, while SegmentStream had 210. Recast made up 1.4% of all marketing mix modeling platform searches we track, and SegmentStream accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about marketing mix modeling platforms, Recast appeared in four of the five answers and SegmentStream in two. Recast was mentioned before SegmentStream in every answer that named either.
Who do people search for more?
Recast, about 29% more searches than SegmentStream
Who does AI mention more?
Recast, mentioned in 4 of 5 answers, SegmentStream in 2
Who does AI recommend more?
Recast, named ahead of SegmentStream in 4 of 4 answers
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Top marketing mix modeling platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Recast was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SegmentStream was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Recast was listed before SegmentStream in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Google Meridian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Meta Robyn4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Recast4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Analytic Partners3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sellforte3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Measured3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PyMC-Marketing2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SegmentStream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LiftLab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keen Decision Systems1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing mix modeling platforms
5 answers
Asked ChatGPT
“Which marketing mix modeling platform should I use?”
Asked ChatGPT
“What are the best marketing mix modeling platforms?”
Asked ChatGPT
“What's the best marketing mix modeling platform for budget allocation decisions?”
Searched Google, AI Overview
“marketing mix modeling platform”
Searched Google, AI Overview
“best mmm platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Recast or SegmentStream more popular in search?
This chart shows how often people search Google for Recast and SegmentStream by name. Each line represents a brand's share of searches for all 13 marketing mix modeling platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Recast, SegmentStream. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lifesight | Analytic Partners | Google Meridian | Mutinex | LiftLab | Sellforte | PyMC-Marketing | Meta Robyn | Keen Decision Systems | Recast | SegmentStream | Measured | Paramark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 16.6% | 13.4% | 8.8% | 11.1% | 4.1% | 4.6% | 4.8% | 2.3% | 1.5% | 1.5% | 0.97% | 0.09% |
| Nov 2025 | 27.2% | 18.1% | 12.1% | 9.6% | 12.1% | 4.5% | 4.4% | 4.6% | 2.1% | 1.5% | 3% | 0.71% | 0.05% |
| Dec 2025 | 31.6% | 17% | 11.1% | 7.6% | 14% | 4.4% | 4.2% | 3.8% | 2% | 2.1% | 1.2% | 0.82% | 0.12% |
| Jan 2026 | 32.5% | 17.7% | 11.8% | 7.9% | 11.8% | 5% | 4.3% | 3.9% | 1.6% | 1.7% | 0.84% | 0.79% | 0.1% |
| Feb 2026 | 31.2% | 17% | 13.7% | 9% | 11.3% | 4.3% | 4.2% | 3.8% | 1.9% | 1.4% | 1.2% | 0.94% | 0.09% |
| Mar 2026 | 25.6% | 17.1% | 13.8% | 11.4% | 11.4% | 4.3% | 4.2% | 4.6% | 2.3% | 1.6% | 2.3% | 1.3% | 0.09% |
| Apr 2026 | 25.8% | 17.2% | 13.9% | 11.5% | 11.5% | 4.3% | 4.2% | 4.2% | 2.4% | 1.1% | 2.8% | 0.96% | 0.1% |
| May 2026 | 27.1% | 14.5% | 18.1% | 12% | 9.5% | 4.5% | 3.6% | 4% | 2% | 1.4% | 2.4% | 0.7% | 0.1% |
| Jun 2026 | 29.7% | 13.2% | 16% | 10.5% | 10.5% | 5.6% | 4% | 3.9% | 2.3% | 1.5% | 1.8% | 0.99% | 0.11% |
| Jul 2026 | 36.2% | 10.4% | 13.2% | 10.4% | 10.4% | 4.9% | 3.9% | 4.4% | 2.2% | 1.5% | 1.4% | 0.99% | 0.05% |
| Aug 2026 | 31.3% | 13.9% | 13.9% | 11% | 11% | 5.2% | 5.1% | 3% | 2% | 1.3% | 0.99% | 1% | 0.12% |
| Sep 2026 | 33% | 14.5% | 14.5% | 12% | 9.5% | 4.5% | 3.6% | 3.2% | 1.7% | 1.4% | 1.1% | 1% | 0.1% |
How has the Recast and SegmentStream comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: SegmentStream took it in November 2025, Recast took it in December 2025, SegmentStream took it in March 2026, Recast took it in July 2026.
- Across the 12 months ending September 2026, Recast’s share of searches among marketing mix modeling platforms worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 330 to 270.
- Across the 12 months ending September 2026, SegmentStream’s share of searches among marketing mix modeling platforms worldwide moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 320 to 210.
How did search popularity change for marketing mix modeling platforms worldwide in September 2026?
2 changes
In September 2026, SegmentStream rose from 12th to 11th among marketing mix modeling platforms worldwide.
Estimated monthly branded searches for Recast worldwide fell 18.2% over 12 measured months, from 330 to 270 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Recast’s and SegmentStream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Recast
2 branded search terms
- recast geolift
- recast mmm
SegmentStream
1 branded search term
- segmentstream
Other head-to-heads among marketing mix modeling platforms
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