Brandwave

Measured vs SegmentStream:Which is more popular?

In September 2026, Measured and SegmentStream were level in searches among marketing mix modeling platforms worldwide, with an estimated 200 versus 210 branded searches, at 1% and 1.1% of the total. When we asked ChatGPT and Google AI Overviews about marketing mix modeling platforms, Measured appeared in three of the five answers and SegmentStream in two. Measured was mentioned before SegmentStream in every answer that named either.

Among marketing mix modeling platforms worldwide in September 2026

Who do people search for more?

SegmentStream, about 5% more searches than Measured

SegmentStream 210 searchesMeasured 200 searches

Who does AI mention more?

Measured, mentioned in 3 of 5 answers, SegmentStream in 2

Measured in 3 of 5SegmentStream in 2 of 5

Who does AI recommend more?

Measured, named ahead of SegmentStream in 3 of 3 answers

Measured first in 3SegmentStream never first

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Top marketing mix modeling platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Measured was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. SegmentStream was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Measured was listed before SegmentStream in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Meridian1st
  2. Meta Robyn2nd
  3. Measured3rd
  4. Recast4th
  5. Analytic Partners5th
  6. Sellforte6th
  7. Keen Decision Systems7th
  8. SegmentStream8th
  9. PyMC-Marketing9th
  10. LiftLab10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Meridian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meta Robyn4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Recast4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Analytic Partners3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sellforte3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Measured3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PyMC-Marketing2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SegmentStream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LiftLab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keen Decision Systems1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about marketing mix modeling platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Measured or SegmentStream more popular in search?

This chart shows how often people search Google for Measured and SegmentStream by name. Each line represents a brand's share of searches for all 13 marketing mix modeling platforms we track, month by month, from English-language searches worldwide.

Measured and SegmentStream among marketing mix modeling platforms worldwide, by month

Share of searches by month for SegmentStream, Measured. The figures are in the table below the chart.

View monthly share of searches table
MonthLifesightAnalytic PartnersGoogle MeridianMutinexLiftLabSellfortePyMC-MarketingMeta RobynKeen Decision SystemsRecastSegmentStreamMeasuredParamark
Oct 202530.4%16.6%13.4%8.8%11.1%4.1%4.6%4.8%2.3%1.5%1.5%0.97%0.09%
Nov 202527.2%18.1%12.1%9.6%12.1%4.5%4.4%4.6%2.1%1.5%3%0.71%0.05%
Dec 202531.6%17%11.1%7.6%14%4.4%4.2%3.8%2%2.1%1.2%0.82%0.12%
Jan 202632.5%17.7%11.8%7.9%11.8%5%4.3%3.9%1.6%1.7%0.84%0.79%0.1%
Feb 202631.2%17%13.7%9%11.3%4.3%4.2%3.8%1.9%1.4%1.2%0.94%0.09%
Mar 202625.6%17.1%13.8%11.4%11.4%4.3%4.2%4.6%2.3%1.6%2.3%1.3%0.09%
Apr 202625.8%17.2%13.9%11.5%11.5%4.3%4.2%4.2%2.4%1.1%2.8%0.96%0.1%
May 202627.1%14.5%18.1%12%9.5%4.5%3.6%4%2%1.4%2.4%0.7%0.1%
Jun 202629.7%13.2%16%10.5%10.5%5.6%4%3.9%2.3%1.5%1.8%0.99%0.11%
Jul 202636.2%10.4%13.2%10.4%10.4%4.9%3.9%4.4%2.2%1.5%1.4%0.99%0.05%
Aug 202631.3%13.9%13.9%11%11%5.2%5.1%3%2%1.3%0.99%1%0.12%
Sep 202633%14.5%14.5%12%9.5%4.5%3.6%3.2%1.7%1.4%1.1%1%0.1%

How has the Measured and SegmentStream comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing mix modeling platforms worldwide in September 2026?

2 changes

  1. In September 2026, SegmentStream rose from 12th to 11th among marketing mix modeling platforms worldwide.

  2. In September 2026, Measured fell from 11th to 12th among marketing mix modeling platforms worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Measured’s and SegmentStream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Measured

2 branded search terms

  • measured incrementality
  • measured mmm

SegmentStream

1 branded search term

  • segmentstream

How the Brand Demand Index is measured

Other head-to-heads among marketing mix modeling platforms

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