Keen Decision Systems vs SegmentStream:Which is searched more?
In September 2026, Keen Decision Systems had more branded searches than SegmentStream among marketing mix modeling platforms worldwide. Keen Decision Systems had about 340 branded searches, while SegmentStream had 210. Keen Decision Systems made up 1.7% of all marketing mix modeling platform searches we track, and SegmentStream accounted for 1.1%. These are worldwide searches for English-language branded terms.
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Is Keen Decision Systems or SegmentStream more popular in search?
Compare platforms that model the contribution of marketing channels and support budget allocation decisions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Keen Decision Systems, SegmentStream. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lifesight | Analytic Partners | Google Meridian | Mutinex | LiftLab | Sellforte | PyMC-Marketing | Meta Robyn | Keen Decision Systems | Recast | SegmentStream | Measured | Paramark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 16.6% | 13.4% | 8.8% | 11.1% | 4.1% | 4.6% | 4.8% | 2.3% | 1.5% | 1.5% | 0.97% | 0.09% |
| Nov 2025 | 27.2% | 18.1% | 12.1% | 9.6% | 12.1% | 4.5% | 4.4% | 4.6% | 2.1% | 1.5% | 3% | 0.71% | 0.05% |
| Dec 2025 | 31.6% | 17% | 11.1% | 7.6% | 14% | 4.4% | 4.2% | 3.8% | 2% | 2.1% | 1.2% | 0.82% | 0.12% |
| Jan 2026 | 32.5% | 17.7% | 11.8% | 7.9% | 11.8% | 5% | 4.3% | 3.9% | 1.6% | 1.7% | 0.84% | 0.79% | 0.1% |
| Feb 2026 | 31.2% | 17% | 13.7% | 9% | 11.3% | 4.3% | 4.2% | 3.8% | 1.9% | 1.4% | 1.2% | 0.94% | 0.09% |
| Mar 2026 | 25.6% | 17.1% | 13.8% | 11.4% | 11.4% | 4.3% | 4.2% | 4.6% | 2.3% | 1.6% | 2.3% | 1.3% | 0.09% |
| Apr 2026 | 25.8% | 17.2% | 13.9% | 11.5% | 11.5% | 4.3% | 4.2% | 4.2% | 2.4% | 1.1% | 2.8% | 0.96% | 0.1% |
| May 2026 | 27.1% | 14.5% | 18.1% | 12% | 9.5% | 4.5% | 3.6% | 4% | 2% | 1.4% | 2.4% | 0.7% | 0.1% |
| Jun 2026 | 29.7% | 13.2% | 16% | 10.5% | 10.5% | 5.6% | 4% | 3.9% | 2.3% | 1.5% | 1.8% | 0.99% | 0.11% |
| Jul 2026 | 36.2% | 10.4% | 13.2% | 10.4% | 10.4% | 4.9% | 3.9% | 4.4% | 2.2% | 1.5% | 1.4% | 0.99% | 0.05% |
| Aug 2026 | 31.3% | 13.9% | 13.9% | 11% | 11% | 5.2% | 5.1% | 3% | 2% | 1.3% | 0.99% | 1% | 0.12% |
| Sep 2026 | 33% | 14.5% | 14.5% | 12% | 9.5% | 4.5% | 3.6% | 3.2% | 1.7% | 1.4% | 1.1% | 1% | 0.1% |
How has the Keen Decision Systems and SegmentStream comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: SegmentStream took it in November 2025, Keen Decision Systems took it in December 2025, SegmentStream took it in April 2026, Keen Decision Systems took it in June 2026.
- Across the 12 months ending September 2026, Keen Decision Systems’ share of searches among marketing mix modeling platforms worldwide moved from 2.3% to 1.7%, and its estimated monthly branded searches moved from 500 to 340.
- Across the 12 months ending September 2026, SegmentStream’s share of searches among marketing mix modeling platforms worldwide moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 320 to 210.
How did search popularity change for marketing mix modeling platforms worldwide in September 2026?
2 changes
Keen Decision Systems’ share of searches among marketing mix modeling platforms worldwide has lost ground for 3 months in a row, from 2.3% to 1.7% in September 2026.
In September 2026, SegmentStream rose from 12th to 11th among marketing mix modeling platforms worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Keen Decision Systems’ and SegmentStream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Keen Decision Systems
2 branded search terms
- keen decision systems
- keen marketing mix
SegmentStream
1 branded search term
- segmentstream
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