Brandwave

How popular isGoogle Rich Results Test?

In September 2026, people searched for Google Rich Results Test by name about 33,100 times worldwide, a 49.1% increase from the previous year. These searches made up 45.4% of all global schema markup tool searches, placing Google Rich Results Test first out of nine tools. When we asked both ChatGPT and Google AI Overviews about schema markup tools, Google Rich Results Test appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Google Rich Results Test is the most searched of 9 competitors and the third most recommended in AI answers.

  1. Google Rich Results TestShare of searches 45.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Rank MathShare of searches 24.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Screaming Frog SEO SpiderShare of searches 24.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Schema AppShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Schema ProShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top schema markup tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Rich Results Test was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Google Rich Results Test is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rank Math1st
  2. TechnicalSEO.com Schema Markup Generator2nd
  3. Google Rich Results Test3rd
  4. Schema App4th
  5. Screaming Frog SEO Spider5th
  6. Schema Pro–
  7. WordLift–
  8. InLinks–
  9. WPSSO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rank Math4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Rich Results Test3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TechnicalSEO.com Schema Markup Generator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screaming Frog SEO Spider2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Schema App2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schema Pro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WordLift0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WPSSO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about schema markup tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which schema markup tools compete with Google Rich Results Test?

Google Rich Results Test against schema markup tools worldwide, by month

Share of searches by month for Google Rich Results Test, Rank Math, Screaming Frog SEO Spider, Schema App. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Rich Results TestRank MathScreaming Frog SEO SpiderSchema AppSchema ProWordLiftTechnicalSEO.com Schema Markup GeneratorInLinksWPSSO
Oct 202530.5%37.3%24.9%2.2%2.5%2.4%0.04%0.03%0.07%
Nov 202530.7%37.4%25%2.2%2.4%2.1%0.04%0.01%0.07%
Dec 202532.5%39.6%21.6%1.9%2.1%2.1%0.04%0.03%0.04%
Jan 202635.2%35.2%23.5%2.1%1.9%1.9%0.04%0.04%0.05%
Feb 202633.4%33.4%27.4%2%1.8%1.8%0.17%0.02%0.04%
Mar 202635.9%29.4%29.4%2.1%1.6%1.5%0.1%0.02%0.03%
Apr 202636%29.5%29.5%1.7%1.6%1.6%0.04%0.02%0.03%
May 202640.1%26.9%26.9%1.9%1.4%1.9%0.87%0.01%0.02%
Jun 202643.2%23.7%23.7%1.4%1.2%1.1%5.8%0.01%0.03%
Jul 202640.3%22.1%22.1%1.3%1.1%0.95%12.1%0.02%0.03%
Aug 202645.5%24.9%24.9%2.2%1.3%1.1%0.12%0.01%0.04%
Sep 202645.4%24.8%24.8%2.2%1.3%1.3%0.12%0.03%0.03%

  1. 1.Google Rich Results Test

    45.4%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Rank Math

    24.8%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Screaming Frog SEO Spider

    24.8%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Schema App

    2.2%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Schema Pro

    1.3%

    Held 5th. 950 estimated branded searches, -2.1% vs prior month. Share 0 points.

  6. 6.WordLift

    1.3%

    Held 6th. 940 estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  7. 7.TechnicalSEO.com Schema Markup Generator

    0.12%

    Held 7th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.InLinks

    0.03%

    Moved from 9th to 8th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

  9. 9.WPSSO

    0.03%

    Moved from 8th to 9th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between Google Rich Results Test and its closest rivals

Every comparison with Google Rich Results Test

6 comparisons

How has branded search demand for Google Rich Results Test changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Rich Results Test worldwide rose from 22.2K to 33.1K.
  • Across the 12 months ending September 2026, Google Rich Results Test’s share of searches among schema markup tools worldwide increased from 30.5% to 45.4%.
  • Across the 12 months ending September 2026, Google Rich Results Test’s share of searches among schema markup tools worldwide peaked at 45.5% in August 2026 and was lowest at 30.5% in October 2025.
  • Across the 12 months ending September 2026, Google Rich Results Test rose from 2nd to 1st among schema markup tools worldwide.

How did search popularity change for schema markup tools worldwide in September 2026?

6 changes

  1. In September 2026, InLinks rose from 9th to 8th among schema markup tools worldwide.

  2. In September 2026, WPSSO fell from 8th to 9th among schema markup tools worldwide.

  3. Estimated monthly branded searches for TechnicalSEO.com Schema Markup Generator worldwide rose 200% over 12 measured months, from 30 to 90 in September 2026.

  4. Estimated monthly branded searches for Google Rich Results Test worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

  5. Estimated monthly branded searches for Schema Pro worldwide fell 47.5% over 12 measured months, from 1.8K to 950 in September 2026.

  6. Estimated monthly branded searches for WordLift worldwide fell 47.2% over 12 measured months, from 1.8K to 940 in September 2026.

How are Google Rich Results Test’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Rich Results Test’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google rich results test

How the Brand Demand Index is measured

Who owns Google Rich Results Test?

Google Rich Results Test is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Rich Results Test? To request corrections or removal please contact us via our support page and we will be happy to assist.

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