Brandwave

Google Rich Results Test vs Schema App:Which is more popular?

In September 2026, Google Rich Results Test had more branded searches than Schema App among schema markup tools worldwide. Google Rich Results Test had about 33,100 branded searches, while Schema App had 1,600. Google Rich Results Test made up 45.4% of all schema markup tool searches we track, and Schema App accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about schema markup tools, Google Rich Results Test appeared in three of the five answers and Schema App in two. Google Rich Results Test and Schema App were each mentioned first in two of the four answers.

Among schema markup tools worldwide in September 2026

Who do people search for more?

Google Rich Results Test, about 21 searches for every 1 for Schema App

Google Rich Results Test 33.1K searchesSchema App 1.6K searches

Who does AI mention more?

Google Rich Results Test, mentioned in 3 of 5 answers, Schema App in 2

Google Rich Results Test in 3 of 5Schema App in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Google Rich Results Test first in 2Schema App first in 2

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Top schema markup tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Rich Results Test was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Schema App was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Google Rich Results Test and Schema App were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rank Math1st
  2. TechnicalSEO.com Schema Markup Generator2nd
  3. Google Rich Results Test3rd
  4. Schema App4th
  5. Screaming Frog SEO Spider5th
  6. Schema Pro–
  7. WordLift–
  8. InLinks–
  9. WPSSO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rank Math4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Rich Results Test3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TechnicalSEO.com Schema Markup Generator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screaming Frog SEO Spider2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Schema App2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schema Pro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WordLift0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WPSSO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about schema markup tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Google Rich Results Test or Schema App more popular in search?

This chart shows how often people search Google for Google Rich Results Test and Schema App by name. Each line represents a brand's share of searches for all nine schema markup tools we track, month by month, from English-language searches worldwide.

Google Rich Results Test and Schema App among schema markup tools worldwide, by month

Share of searches by month for Google Rich Results Test, Schema App. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Rich Results TestRank MathScreaming Frog SEO SpiderSchema AppSchema ProWordLiftTechnicalSEO.com Schema Markup GeneratorInLinksWPSSO
Oct 202530.5%37.3%24.9%2.2%2.5%2.4%0.04%0.03%0.07%
Nov 202530.7%37.4%25%2.2%2.4%2.1%0.04%0.01%0.07%
Dec 202532.5%39.6%21.6%1.9%2.1%2.1%0.04%0.03%0.04%
Jan 202635.2%35.2%23.5%2.1%1.9%1.9%0.04%0.04%0.05%
Feb 202633.4%33.4%27.4%2%1.8%1.8%0.17%0.02%0.04%
Mar 202635.9%29.4%29.4%2.1%1.6%1.5%0.1%0.02%0.03%
Apr 202636%29.5%29.5%1.7%1.6%1.6%0.04%0.02%0.03%
May 202640.1%26.9%26.9%1.9%1.4%1.9%0.87%0.01%0.02%
Jun 202643.2%23.7%23.7%1.4%1.2%1.1%5.8%0.01%0.03%
Jul 202640.3%22.1%22.1%1.3%1.1%0.95%12.1%0.02%0.03%
Aug 202645.5%24.9%24.9%2.2%1.3%1.1%0.12%0.01%0.04%
Sep 202645.4%24.8%24.8%2.2%1.3%1.3%0.12%0.03%0.03%

How has the Google Rich Results Test and Schema App comparison changed over the last 12 months?

3 findings

How did search popularity change for schema markup tools worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Google Rich Results Test worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Rich Results Test’s and Schema App’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Rich Results Test

1 branded search term

  • google rich results test

Schema App

1 branded search term

  • schemaapp

How the Brand Demand Index is measured

Other head-to-heads among schema markup tools

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