Brandwave

Schema markup tools:Which brands are most popular in search?

In August 2026, Schema Pro was the most searched among schema markup tools worldwide, with an estimated 970 branded searches and 53% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Schema Pro53%
  2. WordLift42.1%
  3. InLinks1.6%
  4. Schema App1.6%
  5. WPSSO1.6%

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Share of SearchLeaderboard

Compare services and tools used to create and manage structured data markup for websites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among schema markup tools worldwide, by month

Share of Search by month for Schema Pro, WordLift. The figures are in the table below the chart.

View monthly share of search table
MonthSchema ProWordLiftInLinksSchema AppWPSSO
Oct 202548.5%47.7%1.1%1.3%1.3%
Nov 202551.8%44.4%0.88%1.5%1.5%
Dec 202548.5%48.2%0.99%1.3%0.99%
Jan 202648.2%47.9%1.3%1.3%1.3%
Feb 202648.8%48.5%1%0.66%1%
Mar 202649.7%46.6%1%1.7%1%
Apr 202648%49%0.98%0.98%0.98%
May 202640.6%56.6%1.1%1.1%0.71%
Jun 202649.6%46.9%1.3%0.89%1.3%
Jul 202651.9%44.4%1.4%0.93%1.4%
Aug 202653%42.1%1.6%1.6%1.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Schema Pro

    53%

    held 1st · 970 estimated branded searches · -12.6% vs prior month · +1.1 points

  2. 2.WordLift

    42.1%

    held 2nd · 770 estimated branded searches · -18.9% vs prior month · -2.3 points

  3. 3.InLinks

    1.6%

    held 3rd · 30 estimated branded searches · 0% vs prior month · +0.2 points

  4. 4.Schema App

    1.6%

    moved from 5th to 4th · 30 estimated branded searches · +50% vs prior month · +0.7 points

  5. 5.WPSSO

    1.6%

    moved from 4th to 5th · 30 estimated branded searches · 0% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among schema markup tools worldwide?

In August 2026, Schema Pro was the most searched among schema markup tools worldwide, with an estimated 970 branded searches and 53% estimated Share of Search within this set. WordLift is in 2nd place, 10.9 percentage points behind at 42.1% Share of Search.

Global schema markup tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Schema Pro48.5% → 53%53%Aug 202640.6%May 20261st
WordLift47.7% → 42.1%56.6%May 202642.1%Aug 20262nd
InLinks1.1% → 1.6%1.6%Aug 20260.88%Nov 20255th → 3rd
Schema App1.3% → 1.6%1.7%Mar 20260.66%Feb 20263rd → 4th
WPSSO1.3% → 1.6%1.6%Aug 20260.71%May 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Schema Pro’s estimated Share of Search among schema markup tools worldwide increased from 48.5% to 53%.
  • Across the 11 months ending August 2026, WordLift’s estimated Share of Search among schema markup tools worldwide decreased from 47.7% to 42.1%.
  • Across the 11 months ending August 2026, InLinks’ estimated Share of Search among schema markup tools worldwide increased from 1.1% to 1.6%.
  • Across the 11 months ending August 2026, Schema Pro’s estimated Share of Search among schema markup tools worldwide peaked at 53% in August 2026 and was lowest at 40.6% in May 2026.
  • Across the 11 months ending August 2026, WordLift’s estimated Share of Search among schema markup tools worldwide peaked at 56.6% in May 2026 and was lowest at 42.1% in August 2026.
  • Across the 11 months ending August 2026, Schema App’s estimated Share of Search among schema markup tools worldwide peaked at 1.7% in March 2026 and was lowest at 0.66% in February 2026.
  • Across the 11 months ending August 2026, InLinks rose from 5th to 3rd among schema markup tools worldwide.
  • Across the 11 months ending August 2026, Schema App fell from 3rd to 4th among schema markup tools worldwide.
  • Across the 11 months ending August 2026, WPSSO fell from 4th to 5th among schema markup tools worldwide.

How did search popularity change for schema markup tools worldwide in August 2026?

  1. In August 2026, Schema App overtook WPSSO to rank 4th among schema markup tools worldwide, at 1.6%.

  2. In August 2026, Schema Pro gained estimated Share of Search among schema markup tools worldwide, from 51.9% to 53%.

  3. In August 2026, WordLift lost estimated Share of Search among schema markup tools worldwide, from 44.4% to 42.1%.

  4. WPSSO’s estimated Share of Search among schema markup tools worldwide has gained ground for 3 months in a row, from 0.71% to 1.6% in August 2026.

  5. InLinks’ estimated Share of Search among schema markup tools worldwide has gained ground for 3 months in a row, from 1.1% to 1.6% in August 2026.

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