Brandwave

How popular isGoogle Chrome in search?

In September 2026, there were an estimated 5M branded searches for Google Chrome worldwide which is down 18.3% over the last 12 months. Google Chrome holds 24.4% estimated Share of Search among web browsers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Brave24.4%
  2. Google Chrome24.4%
  3. Safari19.9%
  4. Firefox16.3%
  5. Opera10.9%
  6. Microsoft Edge4%
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Which web browsers compete with Google Chrome?

Google Chrome against web browsers worldwide, by month

Share of Search by month for Brave, Google Chrome, Safari, Firefox, Opera, Microsoft Edge. The figures are in the table below the chart.

View monthly share of search table
MonthBraveGoogle ChromeSafariFirefoxOperaMicrosoft Edge
Oct 202520.5%30.6%16.8%16.8%11.2%4.1%
Nov 202517.4%31.8%17.4%17.4%11.6%4.3%
Dec 202520.5%30.7%20.5%13.7%11.2%3.4%
Jan 202619.7%29.5%19.7%16.2%10.8%4%
Feb 202622.9%28%18.8%15.4%10.3%4.6%
Mar 202620.9%25.5%20.9%17.1%11.4%4.2%
Apr 202622.9%28%18.8%15.4%10.3%4.6%
May 202621.5%26.3%21.5%14.4%11.8%4.3%
Jun 202622%26.9%22%14.8%9.9%4.4%
Jul 202622%26.9%22%14.8%9.9%4.4%
Aug 202625.7%25.7%21%14.1%9.4%4.2%
Sep 202624.4%24.4%19.9%16.3%10.9%4%
  1. 1.Brave

    24.4%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. Held 2nd. 5M estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Safari

    19.9%

    Held 3rd. 4.1M estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Firefox

    16.3%

    Held 4th. 3.4M estimated branded searches, +22.3% vs prior month. Share +2.3 points.

  5. 5.Opera

    10.9%

    Held 5th. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.5 points.

  6. Held 6th. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Google Chrome and its closest rivals

How has branded search demand for Google Chrome changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Chrome worldwide fell from 6.1M to 5M.
  • Across the 12 months ending September 2026, Google Chrome’s estimated Share of Search among web browsers worldwide decreased from 30.6% to 24.4%.
  • Across the 12 months ending September 2026, Google Chrome’s estimated Share of Search among web browsers worldwide peaked at 31.8% in November 2025 and was lowest at 24.4% in September 2026.
  • Across the 12 months ending September 2026, Google Chrome fell from 1st to 2nd among web browsers worldwide.

How did search popularity change for web browsers worldwide in September 2026?

  1. In September 2026, Firefox gained estimated Share of Search among web browsers worldwide, from 14.1% to 16.3%.

  2. In September 2026, Opera gained estimated Share of Search among web browsers worldwide, from 9.4% to 10.9%.

  3. In September 2026, Brave lost estimated Share of Search among web browsers worldwide, from 25.7% to 24.4%.

  4. In September 2026, Google Chrome lost estimated Share of Search among web browsers worldwide, from 25.7% to 24.4%.

  5. In September 2026, Safari lost estimated Share of Search among web browsers worldwide, from 21% to 19.9%.

How is Google Chrome measured?

Brandwave collects information about searches that people make online using Google Chrome’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • google chrome

How the Brand Demand Index is measured

Do you work for Google Chrome? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Google Chrome your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.