How popular isGoogle Chat in search?
In August 2026, there were an estimated 2.7M branded searches for Google Chat worldwide which is down 18.2% over the last 11 months. Google Chat holds 27.8% estimated Share of Search among team chat apps worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Microsoft Teams38.3%
Slack33.9%Google Chat27.8%
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Which team chat apps compete with Google Chat?
Share of Search by month for Microsoft Teams, Slack, Google Chat. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Teams | Slack | Google Chat |
|---|---|---|---|
| Oct 2025 | 43.1% | 31.3% | 25.6% |
| Nov 2025 | 46.8% | 29.3% | 23.9% |
| Dec 2025 | 37.1% | 34.6% | 28.3% |
| Jan 2026 | 41.9% | 31.9% | 26.1% |
| Feb 2026 | 41.9% | 32% | 26.1% |
| Mar 2026 | 41.9% | 32% | 26.2% |
| Apr 2026 | 39.6% | 30.2% | 30.2% |
| May 2026 | 36.1% | 32% | 32% |
| Jun 2026 | 37.2% | 34.6% | 28.3% |
| Jul 2026 | 37.2% | 34.6% | 28.3% |
| Aug 2026 | 38.3% | 33.9% | 27.8% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.3% | 3.8M | +4.9% | +1.1 points | |
| 2, held 2nd | 33.9% | 3.4M | 0% | -0.6 points | |
| 3, held 3rd | 27.8% | 2.7M | 0% | -0.5 points |
38.3%
Held 1st. 3.8M estimated branded searches, +4.9% vs prior month. Share +1.1 points.
2.
Slack33.9%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.6 points.
27.8%
Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -0.5 points.
Compare search popularity between Google Chat and its closest rivals
How has branded search demand for Google Chat changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Google Chat worldwide fell from 3.4M to 2.7M.
- Across the 11 months ending August 2026, Google Chat’s estimated Share of Search among team chat apps worldwide increased from 25.6% to 27.8%.
- Across the 11 months ending August 2026, Google Chat’s estimated Share of Search among team chat apps worldwide peaked at 32% in May 2026 and was lowest at 23.9% in November 2025.
How did search popularity change for team chat apps worldwide in August 2026?
3 changes

In August 2026, Microsoft Teams gained estimated Share of Search among team chat apps worldwide, from 37.2% to 38.3%.

In August 2026, Slack lost estimated Share of Search among team chat apps worldwide, from 34.6% to 33.9%.
In August 2026, Google Chat lost estimated Share of Search among team chat apps worldwide, from 28.3% to 27.8%.
How is Google Chat measured?
Brandwave collects information about searches that people make online using Google Chat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- google chat
Who owns Google Chat?
Google Chat is owned by Google. Brandwave also tracks
AppSheet,
Chrome Remote Desktop,
Firebase,
Fitbit, Google,
Google Ads,
Google Analytics, Google Classroom,
Google Cloud, Google Drive,
Google Forms,
Google Gemini, Google Maps,
Google Maps Platform,
Google Meet,
Google Nest, Google Slides,
Google Translate,
Google Workspace,
Looker,
Looker Studio, Snapseed,
YouTube and
YouTube Music, owned by the same company, worldwide.
Do you work for Google Chat? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Google Chat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.