Brandwave

Team chat apps:Which brands are most popular in search?

In August 2026, Microsoft Teams was the most searched among team chat apps worldwide, with an estimated 3.8M branded searches and 38.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft Teams38.3%
  2. Slack33.9%
  3. Google Chat27.8%

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Share of SearchLeaderboard

Compare the apps teams use to chat and collaborate. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among team chat apps worldwide, by month

Share of Search by month for Microsoft Teams, Slack, Google Chat. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft TeamsSlackGoogle Chat
Oct 202543.1%31.3%25.6%
Nov 202546.8%29.3%23.9%
Dec 202537.1%34.6%28.3%
Jan 202641.9%31.9%26.1%
Feb 202641.9%32%26.1%
Mar 202641.9%32%26.2%
Apr 202639.6%30.2%30.2%
May 202636.1%32%32%
Jun 202637.2%34.6%28.3%
Jul 202637.2%34.6%28.3%
Aug 202638.3%33.9%27.8%
Sep 2026———

This month’s ranking, August 2026

  1. Held 1st. 3.8M estimated branded searches, +4.9% vs prior month. Share +1.1 points.

  2. 2.Slack

    33.9%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among team chat apps worldwide?

In August 2026, Microsoft Teams was the most searched among team chat apps worldwide, with an estimated 3.8M branded searches and 38.3% estimated Share of Search within this set. Slack is in 2nd place, 4.4 percentage points behind at 33.9% Share of Search.

Global team chat apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Microsoft Teams43.1% → 38.3%46.8%Nov 202536.1%May 20261st
Slack31.3% → 33.9%34.6%Dec 202529.3%Nov 20252nd
Google Chat25.6% → 27.8%32%May 202623.9%Nov 20253rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Microsoft Teams’ estimated Share of Search among team chat apps worldwide decreased from 43.1% to 38.3%.
  • Across the 11 months ending August 2026, Slack’s estimated Share of Search among team chat apps worldwide increased from 31.3% to 33.9%.
  • Across the 11 months ending August 2026, Google Chat’s estimated Share of Search among team chat apps worldwide increased from 25.6% to 27.8%.
  • Across the 11 months ending August 2026, Microsoft Teams’ estimated Share of Search among team chat apps worldwide peaked at 46.8% in November 2025 and was lowest at 36.1% in May 2026.
  • Across the 11 months ending August 2026, Slack’s estimated Share of Search among team chat apps worldwide peaked at 34.6% in December 2025 and was lowest at 29.3% in November 2025.
  • Across the 11 months ending August 2026, Google Chat’s estimated Share of Search among team chat apps worldwide peaked at 32% in May 2026 and was lowest at 23.9% in November 2025.

How did search popularity change for team chat apps worldwide in August 2026?

  1. In August 2026, Microsoft Teams gained estimated Share of Search among team chat apps worldwide, from 37.2% to 38.3%.

  2. In August 2026, Slack lost estimated Share of Search among team chat apps worldwide, from 34.6% to 33.9%.

  3. In August 2026, Google Chat lost estimated Share of Search among team chat apps worldwide, from 28.3% to 27.8%.

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