How popular isSlack in search?
In August 2026, there were an estimated 3.4M branded searches for Slack worldwide which is down 18.1% over the last 11 months. Slack holds 33.9% estimated Share of Search among team chat apps worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Microsoft Teams38.3%
Slack33.9%Google Chat27.8%
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Which team chat apps compete with Slack?
Share of Search by month for Microsoft Teams, Slack, Google Chat. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Teams | Slack | Google Chat |
|---|---|---|---|
| Oct 2025 | 43.1% | 31.3% | 25.6% |
| Nov 2025 | 46.8% | 29.3% | 23.9% |
| Dec 2025 | 37.1% | 34.6% | 28.3% |
| Jan 2026 | 41.9% | 31.9% | 26.1% |
| Feb 2026 | 41.9% | 32% | 26.1% |
| Mar 2026 | 41.9% | 32% | 26.2% |
| Apr 2026 | 39.6% | 30.2% | 30.2% |
| May 2026 | 36.1% | 32% | 32% |
| Jun 2026 | 37.2% | 34.6% | 28.3% |
| Jul 2026 | 37.2% | 34.6% | 28.3% |
| Aug 2026 | 38.3% | 33.9% | 27.8% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.3% | 3.8M | +4.9% | +1.1 points | |
| 2, held 2nd | 33.9% | 3.4M | 0% | -0.6 points | |
| 3, held 3rd | 27.8% | 2.7M | 0% | -0.5 points |
38.3%
Held 1st. 3.8M estimated branded searches, +4.9% vs prior month. Share +1.1 points.
2.
Slack33.9%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.6 points.
27.8%
Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -0.5 points.
Compare search popularity between Slack and its closest rivals
How has branded search demand for Slack changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Slack worldwide fell from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Slack’s estimated Share of Search among team chat apps worldwide increased from 31.3% to 33.9%.
- Across the 11 months ending August 2026, Slack’s estimated Share of Search among team chat apps worldwide peaked at 34.6% in December 2025 and was lowest at 29.3% in November 2025.
How did search popularity change for team chat apps worldwide in August 2026?
3 changes
In August 2026, Microsoft Teams gained estimated Share of Search among team chat apps worldwide, from 37.2% to 38.3%.
In August 2026, Slack lost estimated Share of Search among team chat apps worldwide, from 34.6% to 33.9%.
In August 2026, Google Chat lost estimated Share of Search among team chat apps worldwide, from 28.3% to 27.8%.
Where does Slack compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Collaboration platforms | 2nd of 6 | 31.4% | Show ranking |
| Team chat apps | 2nd of 3 | 33.9% | Shown above |
| Team collaboration platforms | 2nd of 5 | 37.5% | Show ranking |
How is Slack measured?
Brandwave collects information about searches that people make online using Slack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- slack
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Is Slack your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.