Brandwave

How popular isSlack?

In September 2026, people searched for Slack by name about 4.1 million times worldwide, about the same as the previous year. These searches made up 15.6% of all global video collaboration platform searches, placing Slack third out of nine platforms. When we asked both ChatGPT and Google AI Overviews about video collaboration platforms, Slack appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Slack is the third most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Google MeetShare of searches 63.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Microsoft TeamsShare of searches 15.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. SlackShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. VimeoShare of searches 3.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. Frame.ioShare of searches 0.94%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top video collaboration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Slack was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Slack is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoom Workplace1st
  2. Microsoft Teams2nd
  3. Google Meet3rd
  4. Frame.io4th
  5. Slack5th
  6. Vimeo6th
  7. Ziflow–
  8. Filestage–
  9. Wipster–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Meet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Teams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoom Workplace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vimeo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frame.io1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ziflow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Filestage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wipster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video collaboration platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which video collaboration platforms compete with Slack?

Slack against video collaboration platforms worldwide, by month

Share of searches by month for Google Meet, Microsoft Teams, Slack, Vimeo. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle MeetMicrosoft TeamsSlackVimeoFrame.ioZoom WorkplaceZiflowFilestageWipster
Oct 202562.8%15.5%15.5%4.6%0.76%0.76%0.04%0.03%0.01%
Nov 202560%18.1%14.8%5.4%0.73%0.89%0.04%0.03%0.01%
Dec 202564%12.9%15.8%5.8%0.78%0.78%0.03%0.03%0.01%
Jan 202662%15.3%15.3%5.6%0.92%0.92%0.04%0.03%0.01%
Feb 202662.1%15.3%15.3%5.6%0.92%0.75%0.04%0.03%0.01%
Mar 202662.1%15.3%15.3%5.6%0.75%0.92%0.04%0.03%0.01%
Apr 202666.5%13.4%13.4%4.9%0.81%0.81%0.04%0.03%0.01%
May 202663.7%12.8%15.7%5.7%0.94%0.94%0.04%0.03%0.01%
Jun 202664.4%13%15.9%4.8%0.95%0.95%0.05%0.03%0.01%
Jul 202664.5%13%15.9%4.8%0.95%0.78%0.04%0.03%0.01%
Aug 202664.4%13%15.9%4.8%0.95%0.95%0.04%0.03%0.01%
Sep 202663.2%15.6%15.6%3.8%0.94%0.77%0.03%0.03%<0.01%

  1. 1.Google Meet

    63.2%

    Held 1st. 16.6M estimated branded searches, +22.1% vs prior month. Share -1.2 points.

  2. 2.Microsoft Teams

    15.6%

    Moved from 3rd to 2nd. 4.1M estimated branded searches, +49.3% vs prior month. Share +2.6 points.

  3. 3.Slack

    15.6%

    Moved from 2nd to 3rd. 4.1M estimated branded searches, +22.1% vs prior month. Share -0.3 points.

  4. 4.Vimeo

    3.8%

    Held 4th. 1M estimated branded searches, -0.1% vs prior month. Share -0.9 points.

  5. 5.Frame.io

    0.94%

    Held 5th. 246K estimated branded searches, +22.4% vs prior month. Share 0 points.

  6. 6.Zoom Workplace

    0.77%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Ziflow

    0.03%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Filestage

    0.03%

    Held 8th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  9. 9.Wipster

    <0.01%

    Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Slack and its closest rivals

Every comparison with Slack

34 comparisons

How has branded search demand for Slack changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Slack worldwide held steady at 4.1M.
  • Across the 12 months ending September 2026, Slack’s share of searches among video collaboration platforms worldwide peaked at 15.9% in July 2026 and was lowest at 13.4% in April 2026.

How did search popularity change for video collaboration platforms worldwide in September 2026?

6 changes

  1. In September 2026, Microsoft Teams overtook Slack to rank 2nd among video collaboration platforms worldwide, with 15.6% of the searches.

  2. In September 2026, Google Meet lost share of searches among video collaboration platforms worldwide, from 64.4% to 63.2%.

  3. In September 2026, Vimeo lost share of searches among video collaboration platforms worldwide, from 4.8% to 3.8%.

  4. Estimated monthly branded searches for Frame.io worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

  5. Estimated monthly branded searches for Wipster worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  6. Estimated monthly branded searches for Filestage worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are Slack’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Slack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • slack

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How the Brand Demand Index is measured

Where does Slack compete?

Slack is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Team chat apps3rd of 59.7%Show ranking
Online community platforms2nd of 1011.8%Show ranking
Video collaboration platforms3rd of 915.6%Shown above
Team collaboration platforms2nd of 1023.9%Show ranking
Business messaging platforms2nd of 1132.5%Show ranking
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Is Slack your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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