Google Chat vs Slack:Which is searched more?
In August 2026, Slack had more branded searches than Google Chat among team chat apps worldwide. Slack was estimated to have 3.4M branded searches compared to Google Chat’s 2.7M, and held a 33.9% Share of Search versus Google Chat’s 27.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Chat or Slack?
Compare the apps teams use to chat and collaborate. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Slack, Google Chat. The figures are in the table below the chart.
View monthly share of search table
| Month | Slack | Google Chat |
|---|---|---|
| Oct 2025 | 31.3% | 25.6% |
| Nov 2025 | 29.3% | 23.9% |
| Dec 2025 | 34.6% | 28.3% |
| Jan 2026 | 31.9% | 26.1% |
| Feb 2026 | 32% | 26.1% |
| Mar 2026 | 32% | 26.2% |
| Apr 2026 | 30.2% | 30.2% |
| May 2026 | 32% | 32% |
| Jun 2026 | 34.6% | 28.3% |
| Jul 2026 | 34.6% | 28.3% |
| Aug 2026 | 33.9% | 27.8% |
| Sep 2026 | — | — |
How has the Google Chat and Slack comparison changed over the last 12 months?
3 findings
- Slack was ahead of Google Chat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Chat’s estimated Share of Search among team chat apps worldwide moved from 25.6% to 27.8%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 11 months ending August 2026, Slack’s estimated Share of Search among team chat apps worldwide moved from 31.3% to 33.9%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
How did search popularity change for team chat apps worldwide in August 2026?
2 changes
In August 2026, Slack lost estimated Share of Search among team chat apps worldwide, from 34.6% to 33.9%.
In August 2026, Google Chat lost estimated Share of Search among team chat apps worldwide, from 28.3% to 27.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Google Chat’s and Slack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Chat
1 branded search term
- google chat
Slack
1 branded search term
- slack
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.