Brandwave

How popular isElement?

In September 2026, people searched for Element by name about 4,400 times worldwide, about the same as the previous year. These searches made up 0.01% of all global team chat app searches, placing Element tenth out of ten apps. When we asked both ChatGPT and Google AI Overviews about team chat apps, Element appeared in two of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Element is the tenth most searched of 10 competitors and the seventh most recommended in AI answers.

  1. DiscordShare of searches 72%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Microsoft TeamsShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SlackShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Google ChatShare of searches 7.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. ElementShare of searches 0.01%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top team chat apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Element was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Element is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. Google Chat3rd
  4. Discord4th
  5. Pumble5th
  6. Mattermost6th
  7. Element7th
  8. Zoho Cliq–
  9. Chanty–
  10. Rocket.Chat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Teams5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Chat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discord3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mattermost2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pumble2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Element2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zoho Cliq0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chanty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rocket.Chat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about team chat apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which team chat apps compete with Element?

Element against team chat apps worldwide, by month

Share of searches by month for Discord, Microsoft Teams, Slack, Google Chat, Element. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscordMicrosoft TeamsSlackGoogle ChatMattermostZoho CliqChantyRocket.ChatPumbleElement
Oct 202575.9%8.3%8.3%6.8%0.22%0.18%0.07%0.1%0.04%<0.01%
Nov 202578%8.6%7%5.7%0.23%0.19%0.07%0.08%0.04%<0.01%
Dec 202580.4%5.9%7.2%5.9%0.2%0.2%0.05%0.09%0.04%<0.01%
Jan 202679.3%7.1%7.1%5.8%0.23%0.16%0.07%0.09%0.05%<0.01%
Feb 202675.6%8.3%8.3%6.8%0.34%0.23%0.07%0.15%0.06%0.03%
Mar 202675.8%8.3%8.3%6.8%0.28%0.18%0.07%0.1%0.05%0.01%
Apr 202674.6%8.2%8.2%8.2%0.27%0.22%0.07%0.1%0.05%0.01%
May 202679.3%5.8%7.1%7.1%0.23%0.19%0.06%0.07%0.05%<0.01%
Jun 202676.9%6.9%8.5%6.9%0.28%0.28%0.1%0.08%0.05%0.01%
Jul 202676.9%6.9%8.5%6.9%0.23%0.28%0.08%0.08%0.06%0.01%
Aug 202680.3%5.9%7.2%5.9%0.2%0.24%0.07%0.06%0.04%<0.01%
Sep 202672%9.7%9.7%7.9%0.26%0.26%0.08%0.08%0.05%0.01%

  1. 1.Discord

    72%

    Held 1st. 30.4M estimated branded searches, -18.3% vs prior month. Share -8.4 points.

  2. 2.Microsoft Teams

    9.7%

    Moved from 4th to 2nd. 4.1M estimated branded searches, +49.3% vs prior month. Share +3.8 points.

  3. 3.Slack

    9.7%

    Moved from 2nd to 3rd. 4.1M estimated branded searches, +22.1% vs prior month. Share +2.4 points.

  4. 4.Google Chat

    7.9%

    Moved from 3rd to 4th. 3.4M estimated branded searches, +22.3% vs prior month. Share +2 points.

  5. 5.Mattermost

    0.26%

    Moved from 6th to 5th. 110K estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  6. 6.Zoho Cliq

    0.26%

    Moved from 5th to 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Chanty

    0.08%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Rocket.Chat

    0.08%

    Held 8th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  9. 9.Pumble

    0.05%

    Held 9th. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

  10. 10.Element

    0.01%

    Held 10th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Element and its closest rivals

Every comparison with Element

9 comparisons

How has branded search demand for Element changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Element worldwide held steady at 4.4K.
  • Across the 12 months ending September 2026, Element’s share of searches among team chat apps worldwide held steady, from <0.01% to 0.01%.

How did search popularity change for team chat apps worldwide in September 2026?

6 changes

  1. In September 2026, Microsoft Teams overtook Slack and Google Chat to rank 2nd among team chat apps worldwide, with 9.7% of the searches.

  2. In September 2026, Slack gained share of searches among team chat apps worldwide, from 7.2% to 9.7%.

  3. In September 2026, Google Chat gained share of searches among team chat apps worldwide, from 5.9% to 7.9%.

  4. In September 2026, Discord lost share of searches among team chat apps worldwide, from 80.3% to 72%.

  5. In September 2026, Mattermost rose from 6th to 5th among team chat apps worldwide.

  6. In September 2026, Zoho Cliq fell from 5th to 6th among team chat apps worldwide.

How are Element’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Element’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • element chat

Do you work for Element? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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