Brandwave

Element vs Google Chat:Which is more popular?

In September 2026, Google Chat had more branded searches than Element among team chat apps worldwide. Google Chat had about 3.4 million branded searches, while Element had 4,400. Google Chat made up 7.9% of all team chat app searches we track, and Element accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about team chat apps, Google Chat appeared in all five answers and Element in two. Google Chat was mentioned before Element in every answer.

Among team chat apps worldwide in September 2026

Who do people search for more?

Google Chat, about 761 searches for every 1 for Element

Google Chat 3.4M searchesElement 4.4K searches

Who does AI mention more?

Google Chat, mentioned in every answer we collected

Google Chat in 5 of 5Element in 2 of 5

Who does AI recommend more?

Google Chat, named ahead of Element in every answer

Google Chat first in 5Element never first

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Top team chat apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Chat appeared in all five answers. Element was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Google Chat was listed before Element in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. Google Chat3rd
  4. Discord4th
  5. Pumble5th
  6. Mattermost6th
  7. Element7th
  8. Zoho Cliq–
  9. Chanty–
  10. Rocket.Chat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Teams5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Chat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discord3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mattermost2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pumble2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Element2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zoho Cliq0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chanty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rocket.Chat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about team chat apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Element or Google Chat more popular in search?

This chart shows how often people search Google for Element and Google Chat by name. Each line represents a brand's share of searches for all ten team chat apps we track, month by month, from English-language searches worldwide.

Element and Google Chat among team chat apps worldwide, by month

Share of searches by month for Google Chat, Element. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscordMicrosoft TeamsSlackGoogle ChatMattermostZoho CliqChantyRocket.ChatPumbleElement
Oct 202575.9%8.3%8.3%6.8%0.22%0.18%0.07%0.1%0.04%<0.01%
Nov 202578%8.6%7%5.7%0.23%0.19%0.07%0.08%0.04%<0.01%
Dec 202580.4%5.9%7.2%5.9%0.2%0.2%0.05%0.09%0.04%<0.01%
Jan 202679.3%7.1%7.1%5.8%0.23%0.16%0.07%0.09%0.05%<0.01%
Feb 202675.6%8.3%8.3%6.8%0.34%0.23%0.07%0.15%0.06%0.03%
Mar 202675.8%8.3%8.3%6.8%0.28%0.18%0.07%0.1%0.05%0.01%
Apr 202674.6%8.2%8.2%8.2%0.27%0.22%0.07%0.1%0.05%0.01%
May 202679.3%5.8%7.1%7.1%0.23%0.19%0.06%0.07%0.05%<0.01%
Jun 202676.9%6.9%8.5%6.9%0.28%0.28%0.1%0.08%0.05%0.01%
Jul 202676.9%6.9%8.5%6.9%0.23%0.28%0.08%0.08%0.06%0.01%
Aug 202680.3%5.9%7.2%5.9%0.2%0.24%0.07%0.06%0.04%<0.01%
Sep 202672%9.7%9.7%7.9%0.26%0.26%0.08%0.08%0.05%0.01%

How has the Element and Google Chat comparison changed over the last 12 months?

3 findings
  • Google Chat was ahead of Element in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Element’s share of searches among team chat apps worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending September 2026, Google Chat’s share of searches among team chat apps worldwide moved from 6.8% to 7.9%, and its estimated monthly branded searches held steady at 3.4M.

How did search popularity change for team chat apps worldwide in September 2026?

2 changes

  1. In September 2026, Microsoft Teams overtook Slack and Google Chat to rank 2nd among team chat apps worldwide, with 9.7% of the searches.

  2. In September 2026, Google Chat gained share of searches among team chat apps worldwide, from 5.9% to 7.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Element’s and Google Chat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Element

1 branded search term

  • element chat

Google Chat

1 branded search term

  • google chat

How the Brand Demand Index is measured

Other head-to-heads among team chat apps

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