Brandwave

Discord vs Slack:Which is more popular?

In September 2026, Discord had more branded searches than Slack among team chat apps worldwide. Discord had about 30.4 million branded searches, while Slack had 4.1 million. Discord made up 72% of all team chat app searches we track, and Slack accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about team chat apps, Slack appeared in all five answers and Discord in three. Slack was mentioned before Discord in every answer.

Among team chat apps worldwide in September 2026

Who do people search for more?

Discord, about 7 searches for every 1 for Slack

Discord 30.4M searchesSlack 4.1M searches

Who does AI mention more?

Slack, mentioned in every answer we collected

Slack in 5 of 5Discord in 3 of 5

Who does AI recommend more?

Slack, named ahead of Discord in every answer

Slack first in 5Discord never first

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Top team chat apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Slack appeared in all five answers. Discord was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Slack was listed before Discord in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. Google Chat3rd
  4. Discord4th
  5. Pumble5th
  6. Mattermost6th
  7. Element7th
  8. Zoho Cliq–
  9. Chanty–
  10. Rocket.Chat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Teams5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Chat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discord3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mattermost2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pumble2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Element2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zoho Cliq0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chanty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rocket.Chat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about team chat apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Discord or Slack more popular in search?

This chart shows how often people search Google for Discord and Slack by name. Each line represents a brand's share of searches for all ten team chat apps we track, month by month, from English-language searches worldwide.

Discord and Slack among team chat apps worldwide, by month

Share of searches by month for Discord, Slack. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscordMicrosoft TeamsSlackGoogle ChatMattermostZoho CliqChantyRocket.ChatPumbleElement
Oct 202575.9%8.3%8.3%6.8%0.22%0.18%0.07%0.1%0.04%<0.01%
Nov 202578%8.6%7%5.7%0.23%0.19%0.07%0.08%0.04%<0.01%
Dec 202580.4%5.9%7.2%5.9%0.2%0.2%0.05%0.09%0.04%<0.01%
Jan 202679.3%7.1%7.1%5.8%0.23%0.16%0.07%0.09%0.05%<0.01%
Feb 202675.6%8.3%8.3%6.8%0.34%0.23%0.07%0.15%0.06%0.03%
Mar 202675.8%8.3%8.3%6.8%0.28%0.18%0.07%0.1%0.05%0.01%
Apr 202674.6%8.2%8.2%8.2%0.27%0.22%0.07%0.1%0.05%0.01%
May 202679.3%5.8%7.1%7.1%0.23%0.19%0.06%0.07%0.05%<0.01%
Jun 202676.9%6.9%8.5%6.9%0.28%0.28%0.1%0.08%0.05%0.01%
Jul 202676.9%6.9%8.5%6.9%0.23%0.28%0.08%0.08%0.06%0.01%
Aug 202680.3%5.9%7.2%5.9%0.2%0.24%0.07%0.06%0.04%<0.01%
Sep 202672%9.7%9.7%7.9%0.26%0.26%0.08%0.08%0.05%0.01%

How has the Discord and Slack comparison changed over the last 12 months?

3 findings
  • Discord was ahead of Slack in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Discord’s share of searches among team chat apps worldwide moved from 75.9% to 72%, and its estimated monthly branded searches moved from 37.2M to 30.4M.
  • Across the 12 months ending September 2026, Slack’s share of searches among team chat apps worldwide moved from 8.3% to 9.7%, and its estimated monthly branded searches held steady at 4.1M.

How did search popularity change for team chat apps worldwide in September 2026?

3 changes

  1. In September 2026, Microsoft Teams overtook Slack and Google Chat to rank 2nd among team chat apps worldwide, with 9.7% of the searches.

  2. In September 2026, Slack gained share of searches among team chat apps worldwide, from 7.2% to 9.7%.

  3. In September 2026, Discord lost share of searches among team chat apps worldwide, from 80.3% to 72%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Discord’s and Slack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Discord

1 branded search term

  • discord

Slack

1 branded search term

  • slack

How the Brand Demand Index is measured

Other head-to-heads among team chat apps

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