Brandwave

How popular isDiscord?

In September 2026, people searched for Discord by name about 30.4 million times worldwide, an 18.3% decrease from the previous year. These searches made up 72.5% of all global team chat app searches, placing Discord first out of five apps. When we asked both ChatGPT and Google AI Overviews about team chat apps, Discord appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Discord is the most searched of 5 competitors and the fourth most recommended in AI answers.

  1. DiscordShare of searches 72.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Microsoft TeamsShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SlackShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Google ChatShare of searches 8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. PumbleShare of searches 0.05%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top team chat apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Discord was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Discord is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. Google Chat3rd
  4. Discord4th
  5. Pumble5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Teams5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Chat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discord3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pumble2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about team chat apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which team chat apps compete with Discord?

Discord against team chat apps worldwide, by month

Share of searches by month for Discord, Microsoft Teams, Slack, Google Chat. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscordMicrosoft TeamsSlackGoogle ChatPumble
Oct 202576.3%8.4%8.4%6.9%0.04%
Nov 202578.5%8.6%7.1%5.8%0.04%
Dec 202580.8%6%7.3%6%0.04%
Jan 202679.7%7.2%7.2%5.9%0.05%
Feb 202676.3%8.4%8.4%6.9%0.06%
Mar 202676.3%8.4%8.4%6.9%0.05%
Apr 202675.1%8.3%8.3%8.3%0.05%
May 202679.7%5.9%7.2%7.2%0.05%
Jun 202677.5%7%8.5%7%0.05%
Jul 202677.4%7%8.5%7%0.06%
Aug 202680.8%6%7.3%6%0.04%
Sep 202672.5%9.7%9.7%8%0.05%

  1. 1.Discord

    72.5%

    Held 1st. 30.4M estimated branded searches, -18.3% vs prior month. Share -8.3 points.

  2. 2.Microsoft Teams

    9.7%

    Moved from 4th to 2nd. 4.1M estimated branded searches, +49.3% vs prior month. Share +3.8 points.

  3. 3.Slack

    9.7%

    Moved from 2nd to 3rd. 4.1M estimated branded searches, +22.1% vs prior month. Share +2.5 points.

  4. 4.Google Chat

    8%

    Moved from 3rd to 4th. 3.4M estimated branded searches, +22.3% vs prior month. Share +2 points.

  5. 5.Pumble

    0.05%

    Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare popularity between Discord and its closest rivals

Every comparison with Discord

18 comparisons

How has branded search demand for Discord changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Discord worldwide fell from 37.2M to 30.4M.
  • Across the 12 months ending September 2026, Discord’s share of searches among team chat apps worldwide decreased from 76.3% to 72.5%.
  • Across the 12 months ending September 2026, Discord’s share of searches among team chat apps worldwide peaked at 80.8% in December 2025 and was lowest at 72.5% in September 2026.

How did search popularity change for team chat apps worldwide in September 2026?

5 changes

  1. In September 2026, Microsoft Teams overtook Slack and Google Chat to rank 2nd among team chat apps worldwide, with 9.7% of the searches.

  2. In September 2026, Slack gained share of searches among team chat apps worldwide, from 7.3% to 9.7%.

  3. In September 2026, Google Chat gained share of searches among team chat apps worldwide, from 6% to 8%.

  4. In September 2026, Discord lost share of searches among team chat apps worldwide, from 80.8% to 72.5%.

  5. Estimated monthly branded searches for Pumble worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How are Discord’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Discord’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • discord

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How the Brand Demand Index is measured

Where does Discord compete?

Discord is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Messaging apps3rd of 78.6%Show ranking
Team chat apps1st of 572.5%Shown above
Online community platforms1st of 1088%Show ranking
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Is Discord your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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