Brandwave

Discord vs Telegram:Which is more popular?

In September 2026, Discord and Telegram were level in searches among messaging apps worldwide, with an estimated 30.4M versus 31.1M branded searches, at 8.6% and 8.8% of the total. When we asked ChatGPT and Google AI Overviews about messaging apps, Telegram appeared in all five answers and Discord in two. Telegram was mentioned before Discord in every answer.

Among messaging apps worldwide in September 2026

Who do people search for more?

Telegram and Discord are searched for about as often as each other.

Telegram 31.1M searchesDiscord 30.4M searches

Who does AI mention more?

Telegram, mentioned in every answer we collected

Telegram in 5 of 5Discord in 2 of 5

Who does AI recommend more?

Telegram, named ahead of Discord in every answer

Telegram first in 5Discord never first

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Top messaging apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Telegram appeared in all five answers. Discord was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Telegram was listed before Discord in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WhatsApp1st
  2. Signal2nd
  3. Telegram3rd
  4. Messenger4th
  5. Discord5th
  6. Viber6th
  7. WeChat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WhatsApp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Telegram5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Signal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discord2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Messenger2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Viber1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WeChat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about messaging apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Discord or Telegram more popular in search?

This chart shows how often people search Google for Discord and Telegram by name. Each line represents a brand's share of searches for all seven messaging apps we track, month by month, from English-language searches worldwide.

Discord and Telegram among messaging apps worldwide, by month

Share of searches by month for Telegram, Discord. The figures are in the table below the chart.

View monthly share of searches table
MonthWhatsAppTelegramDiscordMessengerSignalViberWeChat
Oct 202571.8%9.9%11.8%5.3%0.39%0.48%0.32%
Nov 202572.6%10%12%4.4%0.39%0.39%0.26%
Dec 202568.4%11.6%13.8%5%0.45%0.45%0.3%
Jan 202668.4%11.6%13.8%5%0.45%0.45%0.3%
Feb 202670.3%11.8%11.6%5.2%0.46%0.46%0.26%
Mar 202672.6%10%12%4.4%0.39%0.39%0.26%
Apr 202674.3%10.2%10%4.5%0.33%0.4%0.27%
May 202672.7%10%12%4.4%0.32%0.39%0.26%
Jun 202672.6%12.3%9.8%4.4%0.32%0.39%0.26%
Jul 202674.4%10.3%10%4.5%0.27%0.33%0.27%
Aug 202672.7%10%12%4.4%0.32%0.32%0.26%
Sep 202678.1%8.8%8.6%3.8%0.28%0.28%0.23%

How has the Discord and Telegram comparison changed over the last 12 months?

3 findings
  • The lead changed hands 7 times in the 12 months ending September 2026: Telegram took it in February 2026, Discord took it in March 2026, Telegram took it in April 2026, Discord took it in May 2026, Telegram took it in June 2026, Discord took it in August 2026, Telegram took it in September 2026.
  • Across the 12 months ending September 2026, Discord’s share of searches among messaging apps worldwide moved from 11.8% to 8.6%, and its estimated monthly branded searches moved from 37.2M to 30.4M.
  • Across the 12 months ending September 2026, Telegram’s share of searches among messaging apps worldwide moved from 9.9% to 8.8%, and its estimated monthly branded searches moved from 31.2M to 31.1M.

How did search popularity change for messaging apps worldwide in September 2026?

2 changes
  1. In September 2026, Discord lost share of searches among messaging apps worldwide, from 12% to 8.6%.

  2. In September 2026, Telegram lost share of searches among messaging apps worldwide, from 10% to 8.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Discord’s and Telegram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Discord

1 branded search term

  • discord

Telegram

2 branded search terms

  • telegram
  • telegram app

How the Brand Demand Index is measured

Other head-to-heads among messaging apps

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