Google Chat vs Slack:Which is searched more?
In September 2026, Slack had more branded searches than Google Chat among team chat apps worldwide. Slack had about 4.1 million branded searches, while Google Chat had 3.4 million. Slack made up 9.7% of all team chat app searches we track, and Google Chat accounted for 8%. These are worldwide searches for English-language branded terms.
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Is Google Chat or Slack more popular in search?
Compare the apps teams use to chat and collaborate. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Slack, Google Chat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Discord | Microsoft Teams | Slack | Google Chat | Pumble |
|---|---|---|---|---|---|
| Oct 2025 | 76.3% | 8.4% | 8.4% | 6.9% | 0.04% |
| Nov 2025 | 78.5% | 8.6% | 7.1% | 5.8% | 0.04% |
| Dec 2025 | 80.8% | 6% | 7.3% | 6% | 0.04% |
| Jan 2026 | 79.7% | 7.2% | 7.2% | 5.9% | 0.05% |
| Feb 2026 | 76.3% | 8.4% | 8.4% | 6.9% | 0.06% |
| Mar 2026 | 76.3% | 8.4% | 8.4% | 6.9% | 0.05% |
| Apr 2026 | 75.1% | 8.3% | 8.3% | 8.3% | 0.05% |
| May 2026 | 79.7% | 5.9% | 7.2% | 7.2% | 0.05% |
| Jun 2026 | 77.5% | 7% | 8.5% | 7% | 0.05% |
| Jul 2026 | 77.4% | 7% | 8.5% | 7% | 0.06% |
| Aug 2026 | 80.8% | 6% | 7.3% | 6% | 0.04% |
| Sep 2026 | 72.5% | 9.7% | 9.7% | 8% | 0.05% |
How has the Google Chat and Slack comparison changed over the last 12 months?
3 findings
- Slack was ahead of Google Chat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Chat’s share of searches among team chat apps worldwide moved from 6.9% to 8%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Slack’s share of searches among team chat apps worldwide moved from 8.4% to 9.7%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for team chat apps worldwide in September 2026?
3 changes
In September 2026, Microsoft Teams overtook Slack and Google Chat to rank 2nd among team chat apps worldwide, with 9.7% of the searches.
In September 2026, Slack gained share of searches among team chat apps worldwide, from 7.3% to 9.7%.
In September 2026, Google Chat gained share of searches among team chat apps worldwide, from 6% to 8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Google Chat’s and Slack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Chat
1 branded search term
- google chat
Slack
1 branded search term
- slack
Other head-to-heads among team chat apps
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.