Brandwave

Miro vs Slack:Which is more popular?

In September 2026, Slack had more branded searches than Miro among team collaboration platforms worldwide. Slack had about 4.1 million branded searches, while Miro had 1.8 million. Slack made up 23.9% of all team collaboration platform searches we track, and Miro accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about team collaboration platforms, Slack appeared in all five answers and Miro in two. Slack was mentioned before Miro in every answer.

Among team collaboration platforms worldwide in September 2026

Who do people search for more?

Slack, about 2 searches for every 1 for Miro

Slack 4.1M searchesMiro 1.8M searches

Who does AI mention more?

Slack, mentioned in every answer we collected

Slack in 5 of 5Miro in 2 of 5

Who does AI recommend more?

Slack, named ahead of Miro in every answer

Slack first in 5Miro never first

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Top team collaboration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Slack appeared in all five answers. Miro was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Slack was listed before Miro in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. ClickUp3rd
  4. Asana4th
  5. monday work management5th
  6. Notion6th
  7. Google Workspace7th
  8. Zoom8th
  9. Trello9th
  10. Miro10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Teams5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ClickUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Workspace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • monday work management3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trello2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miro2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zoom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about team collaboration platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Miro or Slack more popular in search?

This chart shows how often people search Google for Miro and Slack by name. Each line represents a brand's share of searches for all ten team collaboration platforms we track, month by month, from English-language searches worldwide.

Miro and Slack among team collaboration platforms worldwide, by month

Share of searches by month for Slack, Miro. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft TeamsSlackTrelloGoogle WorkspaceMiroClickUpAsanaNotionmonday work managementZoom
Oct 202522.8%22.8%15.7%8.3%12.5%8.5%8.6%0.61%0.17%<0.01%
Nov 202525.1%20.6%17.4%9.2%11.2%9.4%6.4%0.56%0.16%<0.01%
Dec 202519.9%24.3%16.8%10.9%10.9%9%7.5%0.66%0.17%<0.01%
Jan 202621.9%21.9%15.2%11.9%9.8%10%8.2%0.88%0.2%<0.01%
Feb 202621.8%21.8%15.1%11.9%9.7%12.1%6.8%0.71%0.19%<0.01%
Mar 202622.8%22.8%15.9%10.2%10.2%10.4%7%0.61%0.15%<0.01%
Apr 202621.3%21.3%14.9%11.6%11.6%11.8%6.6%0.7%0.15%<0.01%
May 202618.9%23.1%16.5%12.6%10.3%10.5%7.1%0.76%0.13%<0.01%
Jun 202618.9%23.1%16.5%12.6%10.4%10.5%7.1%0.63%0.13%<0.01%
Jul 202619.8%24.3%14.4%13.3%8.8%11.1%7.5%0.8%0.13%<0.01%
Aug 202619.8%24.3%14.4%13.3%8.8%11%7.5%0.8%0.12%<0.01%
Sep 202623.9%23.9%15%10.7%10.7%8.9%6.1%0.64%0.1%<0.01%

How has the Miro and Slack comparison changed over the last 12 months?

3 findings
  • Slack was ahead of Miro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Miro’s share of searches among team collaboration platforms worldwide moved from 12.5% to 10.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
  • Across the 12 months ending September 2026, Slack’s share of searches among team collaboration platforms worldwide moved from 22.8% to 23.9%, and its estimated monthly branded searches held steady at 4.1M.

How did search popularity change for team collaboration platforms worldwide in September 2026?

2 changes

  1. In September 2026, Microsoft Teams overtook Slack to become the leader among team collaboration platforms worldwide, with 23.9% of the searches.

  2. In September 2026, Miro overtook ClickUp to rank 5th among team collaboration platforms worldwide, with 10.7% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Miro’s and Slack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Miro

1 branded search term

  • miro

Slack

1 branded search term

  • slack

How the Brand Demand Index is measured

Other head-to-heads among team collaboration platforms

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