Brandwave

Slack vs Wipster:Which is more popular?

In September 2026, Slack had more branded searches than Wipster among video collaboration platforms worldwide. Slack had about 4.1 million branded searches, while Wipster had 2,400. Slack made up 15.6% of all video collaboration platform searches we track, and Wipster accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about video collaboration platforms, Slack appeared in two of the five answers and Wipster in none.

Among video collaboration platforms worldwide in September 2026

Who do people search for more?

Slack, about 1704 searches for every 1 for Wipster

Slack 4.1M searchesWipster 2.4K searches

Who does AI mention more?

Slack, mentioned in 2 of 5 answers, Wipster in 0

Slack in 2 of 5Wipster in 0 of 5

Who does AI recommend more?

Slack, the only one of the two named

Slack first in 2Wipster never named

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Top video collaboration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Slack was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wipster did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoom Workplace1st
  2. Microsoft Teams2nd
  3. Google Meet3rd
  4. Frame.io4th
  5. Slack5th
  6. Vimeo6th
  7. Ziflow–
  8. Filestage–
  9. Wipster–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Meet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Teams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoom Workplace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vimeo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frame.io1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ziflow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Filestage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wipster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video collaboration platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Slack or Wipster more popular in search?

This chart shows how often people search Google for Slack and Wipster by name. Each line represents a brand's share of searches for all nine video collaboration platforms we track, month by month, from English-language searches worldwide.

Slack and Wipster among video collaboration platforms worldwide, by month

Share of searches by month for Slack, Wipster. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle MeetMicrosoft TeamsSlackVimeoFrame.ioZoom WorkplaceZiflowFilestageWipster
Oct 202562.8%15.5%15.5%4.6%0.76%0.76%0.04%0.03%0.01%
Nov 202560%18.1%14.8%5.4%0.73%0.89%0.04%0.03%0.01%
Dec 202564%12.9%15.8%5.8%0.78%0.78%0.03%0.03%0.01%
Jan 202662%15.3%15.3%5.6%0.92%0.92%0.04%0.03%0.01%
Feb 202662.1%15.3%15.3%5.6%0.92%0.75%0.04%0.03%0.01%
Mar 202662.1%15.3%15.3%5.6%0.75%0.92%0.04%0.03%0.01%
Apr 202666.5%13.4%13.4%4.9%0.81%0.81%0.04%0.03%0.01%
May 202663.7%12.8%15.7%5.7%0.94%0.94%0.04%0.03%0.01%
Jun 202664.4%13%15.9%4.8%0.95%0.95%0.05%0.03%0.01%
Jul 202664.5%13%15.9%4.8%0.95%0.78%0.04%0.03%0.01%
Aug 202664.4%13%15.9%4.8%0.95%0.95%0.04%0.03%0.01%
Sep 202663.2%15.6%15.6%3.8%0.94%0.77%0.03%0.03%<0.01%

How has the Slack and Wipster comparison changed over the last 12 months?

3 findings
  • Slack was ahead of Wipster in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Slack’s share of searches among video collaboration platforms worldwide moved from 15.5% to 15.6%, and its estimated monthly branded searches held steady at 4.1M.
  • Across the 12 months ending September 2026, Wipster’s share of searches among video collaboration platforms worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 3.6K to 2.4K.

How did search popularity change for video collaboration platforms worldwide in September 2026?

2 changes
  1. In September 2026, Microsoft Teams overtook Slack to rank 2nd among video collaboration platforms worldwide, with 15.6% of the searches.

  2. Estimated monthly branded searches for Wipster worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Slack’s and Wipster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Slack

1 branded search term

  • slack

Wipster

1 branded search term

  • wipster

How the Brand Demand Index is measured

Other head-to-heads among video collaboration platforms

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