Brandwave

Slack vs Zendesk:Which is searched more?

In September 2026, Slack had more branded searches than Zendesk among business messaging platforms worldwide. Slack had about 4.1 million branded searches, while Zendesk had 301,000. Slack made up 32.5% of all business messaging platform searches we track, and Zendesk accounted for 2.4%. These are worldwide searches for English-language branded terms.

Share of searches among business messaging platforms worldwide in September 2026Is Slack or Zendesk more popular in search?
Slack32.5%4.1M searches
vs
Zendesk2.4%301K searches

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Is Slack or Zendesk more popular in search?

Compare the platforms businesses send messages with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Slack and Zendesk among business messaging platforms worldwide, by month

Share of searches by month for Slack, Zendesk. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft TeamsSlackGoogle ChatTwilioZendeskVonageInfobipSinchTextmagicMessageBirdIntercom
Oct 202531.9%31.9%26.1%5.3%2.9%0.72%0.47%0.32%0.21%0.17%0%
Nov 202536.4%29.8%24.4%4.9%2.7%0.67%0.44%0.36%0.22%0.2%<0.01%
Dec 202528%34.2%28%4.6%3.1%0.77%0.41%0.42%0.26%0.23%<0.01%
Jan 202631.6%31.6%25.9%5.2%3.5%0.87%0.47%0.38%0.21%0.21%<0.01%
Feb 202631.9%31.9%26.1%5.2%2.9%0.71%0.47%0.39%0.22%0.21%<0.01%
Mar 202632%32%26.2%5.3%2.9%0.72%0.39%0.32%0.18%0.17%<0.01%
Apr 202630%30%30%6%2.2%0.67%0.44%0.36%0.2%0.16%<0.01%
May 202625.8%31.6%31.6%6.3%2.8%0.71%0.47%0.38%0.17%0.17%<0.01%
Jun 202627.4%33.5%27.4%6.7%3%0.75%0.49%0.41%0.19%0.15%<0.01%
Jul 202627.5%33.7%27.5%6.8%2.5%0.75%0.5%0.41%0.19%0.15%0%
Aug 202627.5%33.7%27.5%6.8%2.5%0.76%0.5%0.41%0.19%0.12%<0.01%
Sep 202632.5%32.5%26.6%4.4%2.4%0.6%0.48%0.39%0.15%0.08%<0.01%

How has the Slack and Zendesk comparison changed over the last 12 months?

3 findings
  • Slack was ahead of Zendesk in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Slack’s share of searches among business messaging platforms worldwide moved from 31.9% to 32.5%, and its estimated monthly branded searches held steady at 4.1M.
  • Across the 12 months ending September 2026, Zendesk’s share of searches among business messaging platforms worldwide moved from 2.9% to 2.4%, and its estimated monthly branded searches moved from 369K to 301K.

How did search popularity change for business messaging platforms worldwide in September 2026?

3 changes
  1. In September 2026, Microsoft Teams overtook Slack and Google Chat to become the leader among business messaging platforms worldwide, with 32.5% of the searches.

  2. In September 2026, Slack lost share of searches among business messaging platforms worldwide, from 33.7% to 32.5%.

  3. Zendesk’s share of searches among business messaging platforms worldwide has lost ground for 3 months in a row, from 3% to 2.4% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Slack’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Slack

1 branded search term

  • slack

Zendesk

2 branded search terms

  • zendesk
  • zendesk suite

How the Brand Demand Index is measured

Other head-to-heads among business messaging platforms

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